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2009 News Releases
Longwood’s Chick-fil-A to open at Midtown Square on June 18
June 8, 2009
Longwood University's Chick-fil-A restaurant will open in Midtown Square on Thursday, June 18. The restaurant will be open to the public.
"The Chick-fil-A that students have loved since 1998 will be even bigger and better than before," said Grant Avent, director of Longwood Dining Services. "It will be a more full-service location than before and will be one of only a handful of Chick-fil-A restaurants at a university to have a retail location in the community. It will have it all: parking, easy access, a fun atmosphere, and its own Chick-fil-A feel. We look forward to serving both the Longwood and Farmville communities from this unique location."
The restaurant on the ground level of Building Four has 2,000 square feet of space, a seating capacity of 40-50, and an expanded menu. Chick-fil-A has been at Longwood since 1998 and formerly was in Lancer Café. Its previous space was converted into an Einstein Bros. Bagels, also operated by Longwood Dining Services that opened in August 2008.
Chick-fil-A® is the second largest quick-service chicken restaurant chain in the United States, with 1,424 locations in 37 states and annual sales of more than $2.64 billion. The Longwood restaurant is one of 169 licensed locations (operated by someone other than Chick-fil-A) on college and university campuses. Truett Cathy, Chick-fil-A's founder, created his original boneless breast of chicken sandwich in his Dwarf House diner in an Atlanta suburb in the early 1960s, perfecting a marinade of spices his mother used while running a boardinghouse when he was a child. The success of the sandwich led Cathy to open the first Chick-fil-A restaurant in 1967 in Atlanta's Greenbriar Mall.
Also this fall, a Moe's Southwest Grill restaurant will open in Building Two at Midtown Square.
Longwood University's new Chick-fil-A restaurant at Midtown Square is open for business.
The restaurant hosted an invitation-only ribbon-cutting on the afternoon of June 17, then opened to the public the next morning. As far as is known, this is the only Chick-fil-A restaurant operated by a college dining service to have a retail location in the community.
"Students, faculty, and staff have been long anticipating the return of Chick-fil-A to the Longwood campus, and I know that it will be a popular dining destination," said President Patricia Cormier just before she and others cut the ceremonial ribbon. "Not only will it be welcomed by our Longwood community, but, just like Barnes & Noble beside it, the addition of Chick-fil-A will be a welcome addition and option for the greater Farmville and Prince Edward communities as well."
After the ribbon was cut, Dr. Cormier was served a chicken sandwich on a silver platter from Grant Avent, director of Longwood Dining Services. "This is delicious!" she said after her first bite.
The restaurant hours are 7:30 a.m. to 9 p.m. Monday through Saturday, with breakfast served from 7:30 to 10:30 a.m. The on-site manager is Don Meadows of Longwood Dining Services.
"As we have been going through training in preparation for our opening, people from the community have come in and told us how excited they are that we are here," Meadows said at the ribbon-cutting, where guests included Farmville Mayor Syd Newman, Town Manager Gerry Spates, and the "Eat Mor Chikin" cow used in Chick-fil-A's marketing. "While they are obviously interested in the great food at Chick-fil-A, they are also inquiring about job opportunities. Longwood Dining is proud to offer employment opportunities for the Farmville community as well as for Longwood students."
Grant Avent, director of Longwood Dining Services, also is happy the new location is open. "Chick-fil-A and Longwood have a history of over 10 years of successfully satisfying the appetites of the Longwood students and campus community," he said. "Now it is our pleasure to include the Farmville community."
Dr. Cormier praised Chick-fil-A's founder, S. Truett Cathy, who was an executive-in-residence in Longwood's College of Business & Economics in 2002. "The vision for his company's growth, and his insistence on customer service and maintaining core values, has produced an outstanding company and one we can be proud to have in Farmville," she said.