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2009 News Releases

Longwood Dining Services opens sushi bar

September 30, 2009

Longwood Dining Services opens sushi bar Jason Lwin, assistant regional manager for AFC, at the sushi bar during the opening.

Sushi is the latest culinary option available to the Longwood University community and the public.

Sushi will be prepared and sold six days a week in a sushi bar in the Dorrill Dining Hall lobby, which opened Sept. 22. Longwood Dining Services is contracting with Advanced Fresh Concepts Corp. (AFC), a California-based company that franchises it out and provides a trained chef who prepares the sushi fresh daily. Customers may pick up ready-to-go packages or custom order by selecting their favorite ingredients. Sushi party trays are available for special events and can be ordered through Longwood Dining Services' catering department (395-2629).

The sushi bar, which features a menu with more than 35 items and a sushi brand called Southern Tsunami, will be open Monday through Friday from 11 a.m. to 7 p.m. and Saturday from 11 a.m. to 2 p.m. Sushi also will be available in three other campus locations managed by Longwood Dining Services: Java City (in the library), Lancer Café (in the Lankford Student Union), and the Energy Zone (in the Health and Fitness Center). These operations are open later than the sushi bar, so sushi will be available on campus after the sushi bar closes.

"Students love sushi and are excited about this," said Grant Avent, director of Longwood Dining Services. "Last spring we invited AFC to campus to give out free samples and conduct a survey to see if the Longwood students would like to see sushi as a dining option on their campus. The feedback was very positive. Sushi is a healthy choice and something students have been requesting.

"There is a misconception that sushi means raw fish. Sushi actually is a specific way that rice is prepared and rolled with a seaweed wrap and other ingredients including vegetables and fish which can be smoked, cooked or raw. However, all of the AFC seafood products are previously frozen for added safety. Options also include vegetarian sushi."

Prices range from about $5 to $10. As with other Longwood Dining Services retail operations, Bonus Dollars, Longwood Dollars, cash, and credit cards are accepted at the sushi bar.

AFC, founded in 1986 by a Japanese native who missed being able to buy "packaged sushi as a snack or meal on any street corner," calls itself "the premier sushi company in North America." AFC-franchised sushi bars are found at several other Virginia colleges whose dining operation, like Longwood's, is contracted and managed by the ARAMARK's Higher Education division. "Sushi has been very popular at other schools," Avent said.

The sushi bar joins two other recently opened campus restaurants. Moe's Southwest Grill opened at Midtown Square in August 2009, and Chick-fil-A opened at Midtown Square in June 2009. Both restaurants, like the sushi bar, are open to the public and operated by Longwood Dining Services.

The sushi bar opened with a ribbon-cutting followed by a free sushi sampling. "We had people lined up for hours at the sampling," said Avent, who cut the ceremonial ribbon along with Longwood President Patricia Cormier, vice presidents Dr. Wayne McWee and Kathy Worster, and Cam Patterson, SGA president.