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2011 News Releases

Longwood Web Communications office wins four awards

February 1, 2011

Screenshots of WhyLongwood.com, Student Blogs, and Trend Line

Longwood University's Web Communications office recently won three awards in national competition and one award in regional competition.

In the eighth annual Service Industry Advertising Awards (SIAA) national competition, the web staff received a Bronze Award for Student Blogs in the New Media category, a Merit Award for Trend Line in the New Media category, and a Merit Award for WhyLongwood.com in the Website category. The web team received a Special Merit Award for WhyLongwood.com in the Overall Website Design and Implementation category in the 2011 Council for Advancement and Support of Education (CASE) District III awards program.

The Student Blogs web site - featured on WhyLongwood.com, the admissions web site - follows the lives of six students through blogs integrated with Twitter, Facebook and Flickr. The students were chosen because they already were actively using social media. The site (studentblogs.longwood.edu), launched at the beginning of the fall 2010 semester, was designed by CRT/tanaka, a Richmond-based marketing firm, in coordination with the Web Communications team.

Trend Line is a series of online videos that contributes Longwood voices to the online conversation, sharing expert perspective on the day's news, societal issues, popular cultures and other topic trending across Google, Twitter, and YouTube. "We wanted to use new media to help showcase the expertise of our faculty and staff," said Dave Hooper, director of web communications. "What makes this concept unique is that the topics tie into what people are talking about in the social media realm, which is often different from or precedes traditional news media."

Both the CASE award and the SIAA award in the Website category were for the re-design of the WhyLongwood.com web site, implemented in August 2010. "The judges apparently liked the fact that the site includes a lot of interactive and social media features," Hooper said.

The SIAA attracted nearly 2,000 entries from more than 400 advertising agencies and 1,000 institutions from all 50 states and Canada. A national panel of judges evaluated and rated the entries for execution, creativity, quality, consumer appeal and breakthrough advertising content.

"SIAA is the only advertising awards to specifically recognize the achievements of the service industry," says the SIAA web site. "Many other advertising awards are dominated by consumer goods, packaged goods and other tangible products...SIAA recognizes the creativity and communication accomplishments of the service industry."

The CASE award was for a category in which the judges examined "how the entire web site represents your institution and fulfills its stated goals for design and functionality." The CASE District III awards program, which attracted more than 950 entries, is described by the organization as "one of the largest and most competitive district competitions in the nation." CASE District III encompasses nine states in the Southeast and has 554 member institutions.

In addition to Hooper, a 2000 Longwood graduate, the Web Communications staff consists of Dr. Mary Jo Stockton, web technology coordinator, and James Rutter, web/multimedia designer.