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2011 News Releases

Longwood enters Governor's Campus Safety and Violence Prevention Challenge

May 11, 2011

Shot from the PSA video
The student-developed PSA video highlights the consequences involved with alcohol abuse including a hazy encounter with police.

Longwood University is participating in the Governor's Campus Safety and Violence Prevention challenge with a 30-second public service announcement that shows some of the dangers of substance abuse.

Sasha Gregory, wellness coordinator in the Student Health and Wellness Center, coordinated Longwood's entry in the contest with assistance from Longwood students Leigh Cupitt, Kendall Beebe and Max Duchaine. Cupitt is a communication studies major, Beebe is an intern in the Wellness Center and Duchaine is completing an independent study for Dr. Jeff Halliday, assistant professor of communication studies.

"We all know that risky drinking is a cultural fact for many college students across the globe, but that doesn't mean we should ignore it," said Gregory.  "Peer-to-peer education is an effective tool to combat the negative outcomes that may result from such behavior.   I commend all our student advocates for their roles in high-risk drinking prevention. Our students have a powerful voice and this was just another opportunity to have it heard.  I thank our administrations, both governmental and collegiate, for the encouragement and support to promote peer-to-peer education."

Gregory coordinates Longwood's Peer Health Educators, a group of students who are involved in educational programming, wellness promotion, and community service. The Peer Educators use the video tag line "It only takes one night to change a life" as one of their primary messages to students.

The College Campus Safety and Violence Prevention PSA Challenge is a statewide video competition devoted to promoting campus environments in which all of Virginia's college students can live, learn, and have fun. The contest is an opportunity for students to creatively address their role as a member of a college campus community, engage their peers in a discussion of the type of atmosphere they want their community to have, and encourage students all across the Commonwealth to help make all of Virginia's college campus communities safer, stronger, and better overall.

The top three finalists in the contest will be announced soon. The winner will be selected by voting from the public.