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2011 News Releases
Longwood appoints new Associate VP of Marketing & Communications
October 11, 2011
Sabrina Brown, who has 30 years' experience in higher education marketing and communications, is Longwood University's new associate vice president for marketing and communications.
"Sabrina's breadth of experience is outstanding," said Bryan Rowland, vice president for university advancement. "Longwood's students, faculty, and staff will benefit from her expertise in the field of marketing and communications. We are excited to have her as a member of the University Advancement management team."
Brown, expected to start Nov. 10, is director of university marketing at the University of Mary Washington. She also has been director of creative services at the University of Mississippi and associate director of university communications and publications manager at Santa Clara University.
"I am very pleased to have Sabrina Brown as associate vice president," said Longwood President Patrick Finnegan. "Her expertise in higher education and record of accomplishments is outstanding and promises great things for Longwood University."
In her current position, Brown has developed an undergraduate and graduate student recruitment marketing communications strategy based on research and enrollment objectives. Her work at Mary Washington includes creating social media initiatives, producing print materials, developing websites, conceptualizing and placing print, online and radio advertising, and developing personalized online communications.
At the University of Mississippi, Brown was responsible for helping produce the university's admissions materials, alumni magazines and newsletters, websites, annual reports, and other projects. She managed a budget of more than $500,000 and supervised a staff of as many as 12 employees.
Work produced by Brown and creative staff under her direction has been recognized with more than 25 national and regional awards from the Council for Advancement and Support of Education (CASE), including a national Grand Gold and seven regional Grand awards. CASE is the premier professional organization for advancement, alumni, and communications professionals in higher education.
Before going into higher education, Brown was a reporter and bureau chief for the Commercial Appeal newspaper in Memphis, her hometown. She has a B.A., cum laude, in journalism from the University of Memphis.
Brown replaces Dennis Sercombe, who retired earlier this year after 15 years at Longwood. The search committee was headed by Dr. Bill Stuart, associate professor of communication studies."This is a great opportunity to be able to work with the talented faculty, staff, and students at Longwood," Brown said. "I feel especially fortunate to be joining Longwood at such an exciting time. You've just enrolled a record freshman class, and you'll be celebrating a new era of leadership with the inauguration of General Finnegan later this month. I'm looking forward to helping General Finnegan communicate - and achieve - his vision for Longwood."