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2012 News Releases

Longwood University unveils new bus

October 8, 2012

Longwood's new bus, unveiled at the beginning of the annual Oktoberfest celebration.
Longwood's new bus, unveiled at the beginning of the annual Oktoberfest celebration.

Longwood University unveiled its new 56-passenger bus on Saturday, Oct. 6, during annual Oktoberfest activities.

Adorned with images of the Longwood experience, the bus will be a rolling advertisement for the university as it shuttles athletes and other students to and from sports events and student activities.

The bus pulled into Oktoberfest to cheers and praise from administrators and students.

"We saw photos of the design, but it didn't do the bus justice," said Tim Pierson, vice president for student affairs. "There is no doubt this is the Longwood bus. The design brands us very well."

Students were excited about the coach. "It's great, very sleek and stylish on the inside. The seats are really comfortable," said Nick Snead '13, a music education major from Powhatan, Va.

"It's like a hotel on wheels," added Joe Robeson '14, of Chesterfield, Va., also a music education major.

With five 19-inch video monitors, a refrigerator and WiFi on board, riders will enjoy a mix of comfort and convenience. In addition, outlets are available at every seat, so long trips don't have to be unproductive. The Setra Coach is 45 feet long and is powered by a Mercedes-Benz diesel engine.

In addition to delivering significant marketing benefits to the university as billboard on wheels, the bus is a sound financial investment, said Ken Copeland, vice president for administration and finance.

"Conservative estimates indicate that we can acquire the bus, pay for one full-time and one part-time driver, and cover the cost of operation (fuel and maintenance) less expensively than continuing to hire outside vendors," Copeland said.

The bus is available to campus groups through the transportation office. It will available for booking as soon as a full-time driver is hired.