The Campaign Objectives
Selected to help fulfill elements of Longwood's overall strategic plan
and approved conceptually by key potential donors, the following objectives
make up The Campaign for Longwood. They support strategically focused
quality initiatives in an effort to ensure a strong and competitive future
for Longwood.
Scholarships and Faculty Chairs and Professorships
In any core academic
program, endowments supporting Scholarships and Faculty Chairs and Professorships
are hallmarks of quality. The only way to improve the quality of the faculty
and students in any college or university is to recruit and retain those
who are most academically talented. In today's highly competitive environment
of higher education, Longwood must compete with much more heavily endowed
institutions for the most outstanding students and faculty. To raise the
level of academic excellence, it is imperative that Longwood have the
ability to attract a cadre of students and faculty who are uniquely qualified
and have the credentials to elevate overall standards of teaching, learning
and scholarship.
$10
million in Endowed Scholarships
$ 4 million
in Endowed Faculty Chairs and Professorships
The Center for Citizen Scholars
In creating
The Center for Citizen Scholars within the honors program, Longwood will
have the means to attract a select number of exceptionally qualified students.
Rooted in service to the community, the student scholars will experience
a program of rigorous mentor relationships with faculty, staff and external
scholars; in-depth internships; and a structured academic program that
enables those students to prepare themselves to effect positive change
in the community, the nation and the world.
$2
million in Program Endowment
$2 million
in Endowed Scholarships
The Longwood Center for the Visual Arts
One of the lesser-known
Longwood jewels is the Longwood Center for the Visual Arts (LCVA) which
opened in 1994 to meet the need for a regional cultural and arts facility
and to serve as an educational forum for students and faculty. In addition
to critical academic support to Longwood's students, the LCVA provides
extensive cultural opportunities in a rural, underserved region of the
state exposing school children and their families to the motivating, life-enhancing
principles of artistic expression.
$2
million in Operating Endowment
Brock Commons
Brock Commons is
considered a defining element in the long-term campus master plan and
may be the single most influential physical component in Longwood's future.
As a central unifying feature, it will convert Pine Street from a busy,
congested and dangerous thoroughfare bisecting the campus into a beautifully
landscaped pedestrian mall and gathering place. The funding for Brock
Commons, generously provided by Macon and Joan Perry Brock '64, of Virginia
Beach, was secured early in the campaign and has provided a key leadership
gift as well as serving as an inspiration to others to support Longwood's
future.
$3
million
Other Capital Projects and Acquisitions
During the quiet
phase of the campaign one area evolved a little differently than anticipated.
The great fire of April 24, 2001 -- damaging or destroying over 200,000
square feet of space -- rearranged many priorities for various reasons.
The original intent of raising $4 million as partial funding for a Convocation
Center has been temporarily deferred, and the campaign objective has evolved
into a more comprehensive Capital Projects and Acquisitions goal. It now
includes partial funding for the construction of a Campus Fitness and
Recreation center to be used by all students, The Rotunda Fund (to be
used in the reconstruction of the Rotunda, the Ruffners and Grainger),
and real estate acquisitions that will enhance opportunities for physical
and programmatic growth.
$4
million
Annual Support
No public institution
has ever become truly great on support from the state alone. Private funding
is what creates the proverbial margin of excellence, the unique level
of quality that provides the distinction between a marginal institution
and a superior one. Growing annual support, particularly through the Longwood
Fund, is a key factor in providing a largely unrestricted pool of dollars
that Longwood may use to respond quickly and effectively to opportunities
and challenges, as well as to meet base expenses that are not funded by
public allocations. Increasing annual support is one of Longwood's most
critical needs and an area where EVERYONE can make a difference by participating
in the campaign.
$5
million
For
more information or to discuss helping to fulfill one of these objectives,
please contact us. Naming opportunities may be available.
Longwood's
Office of University Advancement
201 High Street
Farmville, VA 23909
Phone: (434) 395-2028
E-mail: gifts@longwood.edu