Do you work in sports-based marketing, the eSports industry, or know someone who does? Current senior Brandon Jones dreams of working for Nascar, Formula One, or a sports-based video game development company in their marketing department. He would love your advice about how to get started in the field, how to turn a hobby into a full-time job, and any other insights that you may want to offer him.

Brandon is a senior communication studies major with a concentration in digital media and a minor in political science. His dream job is to work in the marketing department of a sports-based company somewhere in the United States. Graduating this May, Brandon is looking for a job that can take his hobbies and propel them to new heights.

Brandon fell in love with Longwood almost on a whim and it was the homey environment and long-standing traditions that finally sold him. “Being an out of state student, I hadn’t heard of Longwood and it wasn’t even on my radar… then one day, I got an email and they offered to waive my application fee and though I didn’t want to apply, my dad encouraged me to just do it,” Brandon remarked. After applying, he got a personal tour of campus, found out about the Cormier Honors College, which offered him some extra scholarships, and as he put it, “it was one thing after another that led to me falling in love with Longwood, and I am thrilled I made the decision to be a Lancer.”

In addition to his course load, Brandon is involved in the Longwood Ambassadors, previously serving as Activities and Social Chair, Interim Vice President, and most recently as Pin Rec Chair. Brandon has also been a member of Gaming Club, worked as a Peer Mentor for the Office of First Year Experience, and completed an internship with Campus Recreation, Counseling and Psychological Services, and the Health Center, where he produced video content for New Lancer Days, showcasing those department’s offerings and encouraging new students to access the programs.

If Brandon could thank one person from his Longwood journey, he would thank Kevin Caggiano ‘20, his friend and fellow Longwood Ambassador. “I knew Kevin before I got into Ambassadors, and Kevin inspired me each day to become a better leader,” Brandon explained. “Without Kevin, I would still be deep in my shell and I wouldn’t have taken the chance on becoming an Ambassador, and I am not sure I would care as much about the Longwood community if it weren’t for him… he inspired in me, a new level of love for Longwood,” Brandon continued. And Brandon’s favorite class you ask? That would be POSC350: The American Presidency, co-taught by President W. Taylor Reveley IV and Dr. William “Bill” Harbour, because “it was the coolest class I have ever taken and probably ever will take,” Brandon expressed. He continued lauding the class, explaining that the recently retired Dr. Harbour comes out of retirement to teach it with President Reveley; he continued, “I don’t know that I will ever use any of the knowledge that class gave me about the U.S. Presidency, but I learned a ton and I could quote it if I needed to.”

A self-described “loud, people person,” Brandon has a niche for connecting with others, even in the most unusual of circumstances. Growing up, Brandon loved racing and playing video games, and of course as he got older, he would watch others play and race, and those passions combined helped him realize that he wanted to join the marketing efforts of a company in the sports industry. Driven by making a positive impact on people’s lives, Brandon urged that, “if I can make one person laugh or smile in a day, then that has been a day well lived… right now in the world, there isn’t enough joy, and I think trying to make people feel better will help us all do better.” As for success, Brandon believes that professionally, “success is being happy with work and making a difference in the organization I work for,” while personally, “success is about being selfless, and it's about making other people happy and through that happiness, being happy myself,” Brandon said with a smile. He continued, “I have been fortunate in my life to be surrounded by people that fill me up each and every day, and I think it is our responsibility to do the same for everyone we meet.”

Consider connecting with Brandon on LinkedIn and share your advice and any job opportunities that could be available to him after graduation.

About the Author

Dustyn Hall '18

Dustyn Hall '18 is the Director of Young Alumni & Student Giving in the Office of Institutional Advancement, and has served in that role since July 2019. Before his current service at Longwood began, Dustyn worked for Phi Mu Delta National Fraternity & Educational Foundation as the Director of Advancement, where he oversaw the development, communications, and alumni engagement sectors of their operations.

Leave a Comment