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LEAD Program

Longwood MBA Leadership Education and Development (LEAD)


Longwood is committed to developing leaders.  The University’s mission centers on developing Citizen Leaders, while the mission of Longwood’s College of Business and Economics is:


To prepare effective and successful business leaders by guiding students to develop their full potential.


In support of this mission, Longwood’s MBA includes a Leadership Education and Development (LEAD) program that is supplemental to your coursework and runs concurrently with your MBA program.  The LEAD program is structured to encourage leadership development through knowledge, experience, and reflection and with a focus on leadership, values, and ethics.  Upon successful completion of the LEAD program, students earn a Certificate in Leadership from the SNVC Institute for Leadership and Innovation housed within the College of Business and Economics.

The LEAD program includes the following components:

  • The 7 Habits of Highly Effective People Signature Program - Every MBA student will complete this training during their first MBA on-campus residency. Completion of this program helps students develop key habits of effectiveness which will benefit them not only in their MBA coursework, but also in their personal and professional lives.
  • Leadership Book Review - Every student will be required to read a designated book and review the book in their Leadership Development Portfolio.
  • Team Building - During the on-campus residencies, MBA students will engage in one or more team building exercises throughout their program, including the Longwood University Ropes Course.

  • Leadership Project -Each second year MBA student will complete a leadership project. This may be one of two things:
    • Mentor a first year student - Mentoring is a win-win situation. The mentee receives helpful advice and guidance while the mentor has the opportunity to work with another toward a common goal and gains experience in task and personnel coordination, communication, and influence. A second year student who selects this option for his/her leadership project will pair up with a first year student (mentee) during the summer residency prior to starting his/her second year. During the following year, the second year student (mentor) will proactively contact the first year student, as well as respond to any questions raised by the first year student. The second year student will record and report on the mentoring relationship and the leadership experience gained in his/her Leadership Development Portfolio.
    • Become involved in a service/leadership role - A second year student may also complete a leadership project by taking on a service/leadership role in their current organization, with a local non-profit organization, or with a social organization (e.g. church, club, etc.) during their second year of study. This role should provide an opportunity for the second year student to 1) contribute his/her experience and expertise to an organization, and 2) develop and practice his/her leadership skills. The second year student will record and report his/her leadership experience in his/her Leadership Development Portfolio.
  • Leadership Mentoring - In addition to being a mentor, it's important to find someone to be your mentor -- someone from whom you can learn leadership skills. Each part-time student will find a mentor in his/her chosen field, industry, or profession and meet with the mentor at least once a month during the fall and spring semesters of their second year of study. Each full-time (MBAdvantage) student will meet with their mentors at least once a month during their fall and spring semesters. Again, these meetings and learnings will be recorded and reported in your Leadership Development Portfolios.
  • Executives-in-Residence and Other Guest Speakers - Learning from current leaders is important. Each on-campus residency includes guest speakers sharing their ideas and experiences. In addition, the College of Business and Economics' Executive-in-Residence program is way to learn about leadership topics from current leaders. These programs are open to all students and also are recorded for online viewing (see http://www.longwood.edu/business/executive-in-residence.htm). Students may attend other speakers in their local areas as well. You will report on each executive speaker program you attend in your Leadership Development Portfolios.
  • Leadership Development Portfolio - Your progress through the MBA LEAD program will be documented in your Leadership Development Portfolio.  This is a journal of your leadership development activities throughout the MBA LEAD program and represents your only deliverable.  The purpose of the journal is to allow students to reflect on their own leadership strengths, weaknesses, and growth.  Journals are graded as pass/fail and must be completed before a student begins his/her consulting practicum course or thesis.

Certificates in Leadership, awarded by the SNVC Institute for Leadership and Innovation, will be granted to each student who completes all of the above requirements.  These certificates will be awarded during a student’s final MBA on-campus residency session.



If you have questions about the LEAD program, contact Dr. Charles White, Assistant Professor of Management