The MBA program requires 36 credit hours to complete. Students may pursue the degree on a part-time or full-time basis. All students are subject to Longwood University academic regulations for graduate students as described in the Graduate Catalog.

MBA Program Curriculum

Core Program (24 credits)

Required:
ACCT 540 Managerial Accounting
CIMS 570 Information Technology
ECON 509 Managerial Economics
FINA 550 Financial Management
MANG 564 Leadership, Group Dynamics, and Team Building
MANG 575 Managing Data for Strategic Decision Making
MARK 588 Strategic Marketing: Products and Services

Field Experience: (select one or more for a total of three credits)
Required for Retail Management Concentration: MARK 693 or MANG 693 Consulting Practicum
Required for General Business Concentration: ACCT 693, MARK 693, or MANG 693 Consulting Practicum

 

Concentrations (12 credits)

I. Retail Management Concentration

Required:
MARK 683 Consumer Behavior and Research
MARK 685 Supply Chain Management and Purchasing
MARK 697 Strategic Retail Management

Electives: (select one or more for a total of three credits*)
MARK 681 International Marketing and Retailing
MARK 687 Integrated Marketing Communications
MARK 695 Special Topics
MANG 662 Strategic Human Resources Management and Motivation
MANG 663 Services Operations Management
MANG 687 Entrepreneurship and Small Business Management
MANG 695 Special Topics

II. General Business Concentration Electives

Required:
MANG 697 Strategic Management and Business Policy

Electives: (select three or more for a total of nine credits^*)
ACCT 640 Financial Statement Analysis
ACCT 685 Decision Making within the Legal and Ethical Environment
ACCT 695 Special Topics
CIMS 695 Special Topics
ECON 695 Special Topics
FINA 695 Special Topics
FINA 697 Cases in Finance
MANG 662 Strategic Human Resources Management and Motivation
MANG 687 Entrepreneurship and Small Business Management
MANG 695 Special Topics
MARK 685 Supply Chain Management and Purchasing
MARK 687 Integrated Marketing Communications
MARK 695 Special Topics

^*Or any MBA course at the 600 level with the permission of the MBA director and the appropriate department chair