Retailing

The retailing concentration provides students with background and skills leading to careers in retail management. Students with a serious interest in retailing who wish to enter the retail environment at the upper store level or regional level will benefit from the extensive and directed educational experience of this concentration. The curriculum provides a strong foundation in management, marketing, and retailing subject matters.

Retailing Course Descriptions

General Education *
Writing Intensive Courses WR (must earn C- or better to fulfill requirement)
Speaking Intensive Courses SP

Management 360 - Principles of Management

Management fundamentals with emphasis on theories of management, the evolution of management thought, and the functions of management in organizational activity. Prerequisite: PSYC 101 or SOCL 101 or 102. 3 credits.

Management 362 - Organization Behavior

Structure and processes of organizations and the dynamics of behavior within organizations. Motivation, group behavior, managing conflict, leadership, communication, decision making, career processes, and organizational change and development. Prerequisite: MANG 360. 3 credits.

Management 363 - Introduction to Management Science

Concepts and techniques of management science commonly used in managerial decision making with a focus on application. Topics include linear programming, transportation method, assignment model, forecasting, PERT/CPM, queuing models and simulation. Prerequisites: MANG 360, MISA 170, and one of the following: MANG 275, MATH 171, or MATH 271. 3 credits.

Management 364 - Negotiation and Conflict Resolution

A study of negotiation and conflict resolution theory and application in various settings, with simulations. Demonstrations and role plays provide for skill development as managers resolving conflict for themselves, with subordinates, and in teams. Course also covers designing organizational systems to manage conflict. Prerequisite: MANG 360. 3 credits. WR

Management 462 - Staffing Organizations

This course will provide the student with an understanding of issues and techniques in staffing organizations including factors in the organization's environment which affect staffing decisions, including legal issues, measurement in selection, internal and external recruitment and selection, orientation and socialization of new employees, and organizational exit. The emphasis in the course will be on applying knowledge of staffing issues to practical situations. Prerequisites: MANG 275 and 360. 3 credits.

Management 465 - Human Resource Management

An introduction to human resource management with an emphasis on strategic human resource management. Topics include: legal issues affecting human resource management, human resource planning, job analysis, recruitment and election, training and development, performance appraisal compensation of employees (including employee benefits), and occupational safety and health. Prerequisite: MANG 360. 3 credits. SP

Management 469 - Entrepreneurship

An introduction to the essential functions of business planning for success in entrepreneurial endeavors. Students will learn concepts related to the planning organizing, financing, and management of a small business, as well as concepts related to marketing their business. Students will develop a start-up business plan during the course to test the feasibility of their business concept and to act as the blueprint for a potential start-up venture. Prerequisite: MANG 360. 3 credits.

Management 474 - Managing Business Ethics and Diversity

Comparison of egoistic, deontological, and utilitarian ethical theories as well as the exploration of the perception of human differences based on concepts of demographic and cultural diversity. Methods and suggestions are analyzed for turning ethical and diversity issues into management opportunities. 3 credits. *Goal 12

Management 495 - Special Topics

Selected topics in management. The topics may vary from semester to semester. May be repeated for credit when topics change. Prerequisite: Permission of instructor. 1-3 credits.

Management 497 - Business Policy

Integrates the various functional areas of business in terms of policy level decision-making. The comprehensive case study method is used. Prerequisites: Cumulative and major GPA of 2.33 or greater, FINA 350, MANG 360, MARK 380, and senior standing. 3 credits. WR

Marketing 380 - Principles of Marketing

An introduction to the functions of marketing in our economy with particular attention to the influence of social, economic, ethical, legal, and technological forces on marketing activities. Problems and policies involved in the marketing of goods and services. Prerequisite: ACCT 242 and ECON 217. 3 credits.

Marketing 381 - Marketing Research

An application of scientific research methodology to marketing problems. The systematic gathering, recording, processing, and analyzing of marketing data are applied to studies of market structure, market segmentation, positioning, concept and product testing, name and package testing, advertising pre-testing and tracking, and test marketing. Students will complete an individual research project. Prerequisite: MARK 380. 3 credits. WR

Marketing 382 - Professional Selling and Sales Force Management

This class will focus on the fundamental principles of personal selling. Topics include the economic problems connected with personal selling, an analysis of products and markets, the interview and the selling process, and building relationships and goodwill. The class will also focus on a strategic approach to the process of planning, organizing, directing, and controlling the activities of the sale force. Prerequisite: MARK 380. 3 credits.

Marketing 383 - Consumer Behavior

A study of consumer purchasing behavior and the environmental factors that affect that behavior. Cultural, social, and psychological determinants of consumer behavior are examined. The implications of these determinants for market segmentation and marketing strategy are stressed. Prerequisite: MARK 380. 3 credits.

Marketing 385 - Marketing Channels Management

Application of marketing and managerial strategies and functions to the activities involved in operating an organization's channel of distribution. Areas to be covered include channel strategies, objectives, and design; channel organization and maintenance; and logistics, including physical distribution and material management. Prerequisite: MARK 380. 3 credits.

Marketing 386 - Direct Marketing

This is a survey course designed to provide an overview of direct marketing approaches, presenting direct marketing essentials, emphasizing retailing and advertising online, and exploring other direct marketing media. The course will cover both consumer and business perspectives as well as online marketing research. Prerequisite: MARK 380 or permission of instructor. 3 credits.

Marketing 387 - Principles of Retailing

Study of the marketing role of retailing in the economy. Special emphasis will be placed on careers in retailing, retail market segmentation, location theory, buying, pricing, and promotion in the retail industry. Prerequisite: MARK 380. 3 credits.

Marketing 388 - Services Marketing

This class will focus on current developments in the services marketing area. It will focus on topics such as service encounters, marketing mixes for services, managing, delivering, evaluating the service process, and customer relationship management. Prerequisites: MARK 380 and 383. 3 credits.

Marketing 389 - Retail Merchandising

This class will focus on merchandising. Topics include the merchandising cycle, buying techniques, inventory systems, and display principles. The dynamics of fashion and consumer buying behavior are also explored. Prerequisites: MARK 380, 383, and 387.

Marketing 390 - Directed or Independent Study

Must be approved by the head of the department. May be repeated as MARK 391. 1-18 credits.

Marketing 480 - Integrated Marketing Communication

Principles underlying advertising, economic and social aspects of advertising, policies and objectives, selection and use of various media, advertising organizations, campaigns, displays and copy. Prerequisite: MARK 380. 3 credits.

Marketing 489 - Retail Strategy

This class will integrate the elements of product and services marketing with a focus on strategy, operating decisions, and problem solving from the perspective of the retail-marketing manager. The case study methods will be utilized. Prerequisites: MARK 380, 383, 387, and MANG 360. 3 credits.

Marketing 490 - Independent Study: Marketing

Advanced topics in marketing. An individually-designed course that allows the student to pursue advanced topics in specific marketing areas. Prerequisites: Senior standing and permission of instructor. 1-3 credits.

Marketing 492 - Internship: Marketing

An on-the-job learning experience designed to give students an opportunity to apply their technical and professional skills and to observe organizations in action. Prerequisites: Cumulative and major GPA of 2.33 or greater, 60 credits or more, declared business or economics major, a declared concentration, and permission of internship director. 2-3 credits per internship placement; limited to a maximum of 6 credits. *Goal 14

Marketing 495 - Special Topics: Marketing

Selected topics in marketing. The topics may vary from semester to semester. May be repeated for credit when topics change. Prerequisite: Permission of instructor. 1-3 credits.

Marketing 498 - Honors Research in Marketing

Students conduct research in marketing under the direction of a faculty member and the Senior Honors Research Committee. May be repeated as MARK 499. 3 credits.