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CBE Faculty News Bulletin

 

Dr. David Lehr, assistant professor of economics, presented a paper
titled "Towards an Understanding of the Roles of Race and Border
Shopping on State Lottery Revenue"
at the 2003 Southern Economic Association Conference in San Antonio, Texas, in November 2003.

In addition, Dr. Lehr received an IPESL teaching grant from Longwood to
attend the Teaching Economics: Instruction and Classroom Based Research conference at Robert Morris University in February 2004. At that conference, Dr. Lehr will present a paper titled "Article Evaluators and Briefing Papers: Bridging the Knowledge Gap Through a Critical Review of Media Discourse", which will be published in their paper and conference proceedings.

Dr. Frank Bacon, professor of finance at Longwood University, co-authored a finance textbook, Basic of Financial Management, with Tai Shin, Suk Kim and R. Garg. This revised 3rd edition is due for publication in spring 2004 with Copley Press. Dr. Bacon plans to use his new textbook in his Principles of Finance classes in the spring 2004 semester.

Dr. Bacon also co-authored a paper, “The Determinants of the Dividend Policy Decision,” with Anna Mick, a Summa Cum Laude May 2003 business administration graduate in finance. Anna presented the paper at the Allied Academics International Conference last spring in Tunica, MS, and their paper was published in the Academy of Accounting and Financial Studies Proceeding, April 2003.

Dr. Frank Bacon and five finance students participated in the 3rd Annual University of Dayton Global Student Investment Strategy Symposium, entitled Redefining Investment Strategy Education (RISE), on March 26 – 28, 2003, in Dayton, Ohio. This international symposium brought leading students, faculty, and investment professionals together in an interactive environment to discuss strategic issues facing tomorrow’s leaders in the investment industry. More than 50 firms participated as keynote speakers, judges, panelists, and moderators. The Longwood students attending the symposium were Ivan Brown, Courtney Cole, Eric Hepburn, Jonathan MacQuilliam, and Brian Thompson; they are all founding members of the Lancer Student Investment Fund. Under the direction of Mr. Brad Watson, Vice President for Davenport & Company LLC and adjunct professor of finance at Longwood, and Dr. Bacon, the students manage a $250,000 investment portfolio for the Longwood Foundation.

Dr. Melanie Marks, associate professor of economics and director of the Center of Economic Education at Longwood University, founded M&M Publishing with Cyndee Moore, and they published two books: Chocolate Economics: A Tasty Curriculum Unit for Grades K-6 and Around the World the ECON Way: Economics, Geography, and Children’s Literature. In 2003, Chocolate Economics won 1st place for Virginia Presswomen’s Association in the Instructional Division and 3rd place for the National Association of Presswomen in the same category.

In addition, Dr. Marks was one of fourteen educators selected to attend the Environmental Economics Institute in Costa Rica during the summer of 2003. These economic educators were involved in a weeklong ecotour across the country.

Dr. Linda K. Lau, assistant professor of CIMS, attended the International Conference of International Association for Computer Information Systems (IACIS), at Las Vegas, NV, on October 1-4, 2003. She presented two papers, titled "Videoconferencing as an Instructional Medium: Issues and Challenges" and "Developing a Successful Implementation Plan for SAP: Issues and Challenges". Both papers were published in the Issues in Information Systems, Volume IV, issue number 1.

Under the direction of Ms. Abigail O’Connor, the fall 2003 Marketing Research class is conducting a research project for Nancy Shelton, Director of Alumni Relations. The students developed a questionnaire to solicit alumni preferences regarding reunions from the classes of 1950 to present. In the spring 2003, the Marketing Research class also conducted research on the alumni activities of Longwood’s peer institutions in the areas of travel programs, African-American programs, and electronic communications. This project also included gathering information on the staff and budgets for the alumni offices for the schools surveyed to provide benchmarking data.


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