Business Administration Degree Program

Students seeking a Bachelor of Science in Business Administration (B.S.B.A.) degree pursue a general course of business study that includes studying core courses in the functional areas of business. For the purpose of assessing the quality of the program, graduating seniors will be tested on their general knowledge of business.   

Students also gain in depth business knowledge by concentrating in one of six areas of business. Students must declare a concentration prior to registering for the second semester of their junior year.

Concentration Areas 

Students pursuing a Bachelor of Science in Business Administration degree (B.S.B.A.) must concentrate in one of the following six areas: 

Accounting: Students concentrating in accounting take courses that provide both technical instruction and a managerial perspective relevant to a career in accounting. The accounting concentration is designed to prepare students to be professional accountants in industry, government, or public practice. Students who complete the requirements for a concentration in accounting are eligible to take the Virginia Certified Public Accountant examination. 

Economics: Economic logic underlies all business decisions and all government policies. A goal of the economics concentration is to teach students how to think critically about a situation and analyze its implications. Emphasis is placed on exposing students to important consumer, business, government and international situations. Graduates with a background in economics are hired by government and industry. In addition, a concentration in economics is a traditional education for students wishing to enter law school. 

Finance: The finance concentration prepares students to make financial assessments and managerial decisions as well as plan and supervise financial activities for businesses and clients. Financial managers must be knowledgeable in a wide variety of fields, including capital budgeting, investments, capital markets, financial institutions, and emerging financial instruments. The finance curriculum provides background in these areas. 

Management: The management concentration explores the relationship of behavioral and quantitative management techniques in the application of human resources, production processes, and organizational development. This curriculum provides students with skills in communication and critical thinking leading to management careers in any organization. In addition, the management skills of planning, directing, motivating, and controlling are essential for achieving organizational goals. The management concentration can provide a strong foundation for future graduate study in business. 

Marketing: Careers in advertising, buying, selling, logistics, product management, international marketing, and marketing research are only a few of the fields available to students concentrating in marketing. This concentration is designed to prepare students for managerial positions in these fields. The curriculum includes not-for-profit, governmental, and international applications of marketing knowledge. Classroom knowledge, internship opportunities, and involvement of students in business organizations are integral components of the marketing concentration.  

Computer Information Management Systems: The CIMS concentration is designed to prepare students to plan, design, and implement information systems in a modern computer environment. Students learn how to manage information technologies and exploit their full potential. The concentration prepares students for a career in a variety of organizations ranging from the end users to the creators of information technology. 

BUSINESS MAJOR, B.S.B.A. DEGREE

A.     General Education Core Requirements 33 credits
         See General Education Requirements  

B.     Additional Degree Requirements 10-12 credits

C.     Major Requirements 45 credits

A minimum of 50 percent of the total business hours must be taken at Longwood.  

International Issues:  

Information Systems:  

Quantitative Methods:  

D.     Business Concentration Requirements  

In addition to completing the major requirements, each candidate for the B.S.B.A. degree shall satisfy the additional specific requirements of one of the following concentrations. Students must declare a concentration prior to registering for the second semester of their junior year but are strongly encouraged to do so earlier.  

Business Concentration Requirements  

ACCOUNTING -24 credits
ACCT 340	Intermediate Accounting I/3 credits
ACCT 341	Intermediate Accounting II/3 credits
ACCT 344	Tax Accounting I/3 credits
ACCT 346	Intermediate Accounting III/3 credits
ACCT 442	Auditing/3 credits
Select three of the following:
ACCT 345	Tax Accounting II/3 credits
ACCT 441	Accounting Theory/3 credits
ACCT 443	Governmental Not-For-Profit and Advanced Accounting/3 credits
ACCT 445	Law for Accountants/3 credits

Computer Information Management systems - 18 credits
CIMS 270	COBOL Programming/3 credits
CIMS 371	Introduction to Systems Analysis and Design/3 credits
CIMS 373	Database Management/3 credits
CIMS 473	Network Communications/3 credits
Select two of the following:
CIMS 472	Expert Systems and Decision Support Systems/3 credits
CIMS 477	Current Topics in Computer Information Systems/3 credits
CMSC 204	Introduction to Programming/3 credits

ECONOMICS – 18 credits
ECON 317	Intermediate Microeconomics/3 credits
ECON 318	Intermediate Macroeconomics/3 credits
ECON 461	Senior Seminar/3 credits
Economics electives/9 credits 300-400 level, ECON 492 cannot be used as economics elective

FINANCE – 18 credits
FINA 353	Managerial Finance/3 credits
FINA 450	Financial Management/3 credits
FINA 451	Investment Analysis and Portfolio Management/3 credits
FINA 452	Financial Markets and Institutions/3 credits
Select two of the following:
ACCT 340	Intermediate Accounting I/3 credits
ACCT 341	Intermediate Accounting II/3 credits
ACCT 342	Cost Accounting/3 credits
ACCT 344	Tax Accounting I/3 credits
ACCT 345	Tax Accounting II/3 credits
CIMS 371	Introduction to Systems Analysis and Design/3 credits
ECON 317	Intermediate Microeconomics/3 credits
ECON 318	Intermediate Macroeconomics/3 credits
ECON 414	Econometrics and Forecasting/3 credits
FINA 351	Risk Management/3 credits
FINA 354	Working Capital and Treasury Function/3 credits
*MATH 261	The Differential and Integral Calculus/5 credits
or MATH 262	The Differential and Integral Calculus/5 credits
*MATH 267	Applications of Calculus/4 credits
*Cannot be used both as a FINA elective and to meet BSBA additional degree requirement.

MANAGEMENT – 15 credits
MANG 362	Organization Behavior/3 credits
MANG 465	Human Resource Management/3 credits
Select three of the following:
MANG 460	Organizational Theory/3 credits
MANG 464	Managerial Decision Making/3 credits
MANG 466	Industrial Relations/3 credits
MANG 467	International Management/3 credits
MANG 468	Small Business Problem-Solving/3 credits

MARKETING - 18 credits
MARK 381	Marketing Research/3 credits
MARK 383	Consumer Behavior/3 credits
MARK 482	Marketing Strategy/3 credits
Select three of the following:
MARK 382	Professional Selling/3 credits
MARK 384	International Marketing/3 credits
MARK 385	Business Logistics/3 credits
MARK 387	Principles of Retailing/3 credits
MARK 480	Advertising/3 credits
MARK 481	Advanced Marketing Research/3 credits
MARK 483	Transportation Systems/3 credits
MARK 487	Sales Management/3 credits

E.   Electives (non-business): Accounting, 10 credits; all other concentrations, 7 credits.

F.   General Electives: Accounting, none; Management, 9 credits; all other concentrations, 6 credits.  

G.   Total Credits Required for Bachelor of Science in Business Administration with a concentration in Computer Information Management Systems, Economics, Finance, Management,  or Marketing: 120; for Accounting: 123.  

MINOR IN BUSINESS ADMINISTRATION  

The School of Business and Economics offers a minor in Business Administration. Students must complete the following requirements.