MARKETING COURSE DESCRIPTIONS
Writing Intensive Course **
MARKETING 292. Internship in Marketing. A semester-long, on-the-job learning experience designed to apply to the principles of marketing. 1-18 credits.
Marketing 295. Special Topics: Marketing. Selected topics in marketing. The topics may vary from semester to semester. May be repeated for credit when topics change. Prerequisite: Permission of instructor. 1-3 credits.
Marketing 380. Principles of Marketing. An introduction to the functions of marketing in our economy with particular attention to the influence of social, economic, ethical, legal, and technological forces on marketing activities. Problems and policies involved in the marketing of goods and services. 3 credits.
Marketing 381. Marketing Research. An application of scientific research methodology to marketing problems. The systematic gathering, recording, processing, and analyzing of marketing data are applied to studies of market structure, market segmentation, positioning, concept and product testing, name and package testing, advertising pre-testing and tracking, and test marketing. Students will complete an individual research project. Prerequisite: MARK 380. 3 credits. **
Marketing 382. Professional Selling. Fundamental principles of selling; the economic problems connected with personal selling; analysis of the product and market; the interview; and building good will. An analysis of the management function of administering an operating sales force. Prerequisite: MARK 380. 3 credits.
Marketing 383. Consumer Behavior. A study of consumer purchasing behavior and the environmental factors that affect that behavior. Cultural, social, and psychological determinants of consumer behavior are examined. The implications of these determinants for market segmentation and marketing strategy are stressed. Prerequisite: MARK 380. 3 credits.
Marketing 384. International Marketing. Aspects involved in marketing products and services in the international market. Environment of multinational marketing; identifying global opportunities; multinational marketing planning; and formulating the multinational marketing program. Prerequisite: MARK 380. 3 credits.
Marketing 385. Business Logistics. Application of managerial functions to activities involved in the management of an organization's logistics system. Areas to be covered include procurement, transportation services, and physical distribution activities such as movement and storage of inventory, warehousing, material management, order processing, facility-location analysis, and inventory management. Prerequisite: MARK 380. 3 credits.
Marketing 387. Principles of Retailing. Study of the marketing role of retailing in the economy. Special emphasis will be placed on careers in retailing, retail market segmentation, location theory, buying, pricing, and promotion in the retail industry. Prerequisite: MARK 380. 3 credits.
MARKETING 390. Directed or Independent Study. Must be approved by the head of the department. May be repeated as 391. 1-18 credits.
Marketing 480. Advertising. Principles underlying advertising, economic and social aspects of advertising, policies and objectives, selection and use of various media, advertising organizations, campaigns, displays and copy. Prerequisite: MARK 380. 3 credits.
Marketing 481. Advanced Marketing Research. An individually-designed course that allows the student to pursue advanced topics in marketing research. Prerequisites: MARK 381 and permission of instructor. 3 credits.
Marketing 482. Marketing Strategy. Policymaking and operating decisions of the marketing manager and tools available to aid in solving marketing problems. Prerequisites: FINA 350, MANG 360, MARK 380, plus senior standing. 3 credits.
Marketing 483. Transportation Systems. An overview of the transportation system of the U.S. and the role it plays in the performance of the movement function of marketing. Examines the characteristics of modes of transportation including cost and service factors and their impact on freight rates. The role of government in the development and regulation of the industry will be discussed. Prerequisite: MARK 380. 3 credits.
Marketing 487. Sales Management. Sales management is the process of planning, organizing, directing and controlling the activities of the sales force. Special attention will be paid to the formulation of a strategic sales program. The implementation of the sales program and evaluation and control of sales force performance. Prerequisites: MARK 380, 382, and MANG 360. 3 credits.
Marketing 490. Independent Study: Marketing. Advanced topics in marketing. An individually-designed course that allows the student to pursue advanced topics in specific marketing areas. Prerequisites: Senior standing and permission of instructor. 1-3 credits.
Marketing 492. Internship: Marketing. A semester-long, on-the-job learning experience designed to apply marketing principles. Prerequisites: Cumulative GPA of 2.0 or greater, 60 credits, declared business or economics major or minor, and permission of the internship instructor. 1-6 credits.
Marketing 495. Special Topics: Marketing. Selected topics in marketing. The topics may vary from semester to semester. May be repeated for credit when topics change. Prerequisite: Permission of instructor. 1-3 credits.
MARKETING 498. Honors Research in Marketing. Students conduct research in marketing under the direction of a faculty member and the Senior Honors Research Committee. May be repeated as 499. 3 credits.