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COMMUNICATION STUDIES PROGRAM 

MISSION STATEMENT

In order to provide a cohesive body of knowledge in the areas of Communication Theory, Research, and Practice, the Communication Studies Program at Longwood College is committed to excellence in teaching, the advancement of knowledge in theory and technology, cultural enrichment, preparation for graduate study, and preparation for professional careers in the field.  Through a wide variety of courses, which are specific to Communication Studies and interdisciplinary, we offer a program of study that is cooperative in nature with other departments and other schools within the College. 

Communication Studies Major, B.A. Degree 

A.            General Education Core Requirements/33 credits.
                 See General Education Requirements  

B.            Additional Degree Requirements/9 credits.
                See Additional Degree Requirements 

C.            Major Requirements/39 credits.

Majors must complete all 27 credits of the Communication Studies Core, plus 12 credits of Communication Studies Electives.  (See 1 and 2 below.)

          1.    Communication Studies Core/27 credits.

COMM 101 Oral Communication/3 credits  
COMM 200 Fundamentals of Communication/3 credits  
COMM 300 Advanced Communication Theory and Research/3 credits  
COMM 310 Interpersonal Communication/3 credits  
COMM 320 Mass Media Theory and Effects/3 credits  
COMM 400 Legal and Ethical Communication/3 credits  
COMM 410 Communication Technologies/3 credits  
COMM 461 Senior Thesis/3 credits  
COMM 492 Communication Internship/3 credits  

       2.     Communication Studies Electives/12 credits.  (Please check the Undergraduate Catalog for prerequisites for courses in other departments.)

ART 120 Foundations of Contemporary Design/4 credits  
ART 155 Basic Processes and Principles of Photography/3 credits  
ART 225 Graphic Art Production I/3 credits  
ART 322 Graphic Design II/3 credits  
ART 327  Graphic Art Production II/3 credits  
ART 355 Manipulation and Color in Photography/3 credits  
ART 455 Electronic Photography/3 credits  
ART 456 Photography Studio/3 credits  
COMM 315 Television Production /3 credits  
COMM 317 Radio Production/3 credits  
COMM 330 Small Group Dynamics/3 credits  
COMM 340 Nonverbal and Visual Communication/3 credits  
COMM 350 Rhetoric and Persuasion/3 credits  
COMM 360 Organizational and Professional Communication/3 credits  
COMM 370 Gender and Communication/3 credits  
COMM 420 Intercultural Communication and Conflict/3 credits  
ENGL 210  Introduction to Journalism/3 credits  
ENGL 213    Writing Non-Fiction/3 credits  
ENGL 214      Technical Writing/3 credits  
ENGL 256    The Art of Film I/3 credits  
ENGL 257    The Art of Film II/3 credits  
ENGL 258  Women and Film/3 credits  
ENGL 350 Intro to Linguistics/3 credits  
ENGL 470 Professional Writing/3 credits  
MARK 380 Principles of Marketing/3 credits  
MARK 381 Consumer Behavior/3 credits  
MARK 480 Advertising/3 credits  
CIMS 170 Management Information Systems/3 credits  
CIMS 291 Business Communication/3 credits  
THEA 215  Voice and Movement I/3 credits  

 D.     Required Minor/18-24 credits.

All Communication Studies majors must have a minor from another area.  The minor must be made in consultation with the faculty advisor.  Please see Minors for a complete listing of minors.   

E.      General Electives/15 21 Credits.

MINOR IN COMMUNICATION STUDIES

18 credit hours including:
COMM 101 Oral Communication/3 credits
COMM 200 Fundamentals of Communication/3 credits
And a selection of 12 credit hours from the following:
COMM 350 Rhetoric and Persuasion/3 credits  
COMM 360 Organizational and Professional Communication/3 credits  
COMM 300 Advanced Communication Theory and Research/3 credits
COMM 310 Interpersonal Communication/3 credits
COMM 315 Television Production/3 credits
COMM 316 Radio Broadcasting/3 credits
COMM 330 Small Group Dynamics/3 credits
COMM 340 Nonverbal and Visual Communication/3 credits
COMM 350 Rhetoric and Persuasion/3 credits
COMM 360 Organizational Communication/3 credits
COMM 370 Gender and Communication/3 credits
COMM 400 Legal and Ethical Communication/3 credits
COMM 410 Communication Technologies/3 credits
COMM 420 Intercultural Communication and Conflict/3 credits
CIMS 291 Business Communications/3 credits

COMMUNICATION STUDIES COURSE DESCRIPTIONS 

General Education Course *

Writing Intensive Course ** 

ENGL 101, COMM 101 and COMM 200 (with grades of C or better in each) are prerequisite to all 300- and 400-level Communication Studies Courses *** 

COMMUNICATIONS 101. Oral Communication.  Introduces students to the basic concepts of  human communication, with special emphasis placed on competencies in oral communication. 3 credits. 

COMMUNICATIONS 200. Fundamentals of Communication.  Introduces students to communication as an academic discipline by exploring how meaning is created and shared in multiple contexts such as: intrapersonal, interpersonal, small group, organizational, public, mass mediated, and intercultural.  Fundamental theories from each context are covered. 3 credits. 

COMMUNICATIONS 292.  Internship in Communication Studies.  A semester-long, on-the-job learning experience designed to apply the principles of communication studies.  1-18 credits. 

COMMUNICATIONS 295.  Special Topics in Communication Studies.  Selected topics in communication studies.  The topics may vary from semester to semester.  May be repeated for credit when topics change.  1-3 credits.  

COMMUNICATIONS 300. Advanced Communication Theory and Research.   Expansion of COMM 200.  Students explore advanced communication theories and milestone research to understand the complexities of communication processes.  3 credits. **   *** 

COMMUNICATIONS 310. Interpersonal Communication.  This course will examine various communication patterns including nonverbal and intercultural communication.  Students will study theories and concepts through text readings, class activities, and lectures.  Students will understand that people, even if witnessing similar sights, may have different perspectives.  3 credits. **   *** 

COMMUNICATIONS 311, 312.  Studies Abroad.  Primarily intended for transfer of credit earned abroad in courses in communications studies.  1-18 credits.  *** 

COMMUNICATIONS 315. Television Production.  Introduction to visualization theory and to the equipment and processes employed in structuring and presenting video programs. 3 credits. *** 

COMMUNICATIONS 316.  Radio Broadcasting.  Radio skills with studio practice; function of radio in American culture.  3 credits.  *** 

COMMUNICATIONS 317. Radio Production.  A structured hands-on practicum experience involving local commercial and college radio facilities.  3 credits. *** 

COMMUNICATIONS 320. Mass Media Theory and Effects.  Explores the influences and limitations of the media in American society.  Emphasis on theoretical and empirical explanations of both the impact of media on society and of society on the media.  Students design and conduct a media effects research project.  3 credits. **   *** 

COMMUNICATIONS 330. Small Group Communication.  Examines the complex personal and communication dynamics of small groups.  Topics include leadership, influence, conflict, task management, organization, interdependence, and others.  Students actively participate in group projects and meetings to demonstrate successful small group techniques.  3 credits. ***   

COMMUNICATIONS 340. Nonverbal and Visual Communication. Theory, research, and practice into the realm of intentional and unintentional nonverbal communication.  Study of unspoken communication genres includes kinesic, affective, ocular, haptic, paralinguistic, proximic, environmental, chronemic, and artifactual.  Exploration of semiotics and other visual communication areas.  3 credits. *** 

COMMUNICATIONS 350. Rhetoric and Persuasion. Theory, research, and practice into the areas of rhetoric and persuasion.  Study of the power and limitations of persuasion, coercion, influence, and argumentation.  Topics range from ancient concepts of rhetoric to modern advertisements.  3 credits. *** 

COMMUNICATIONS 360. Organizational and Professional Communication.  Study and practice of organizational structures and professional communication.  Issues such as public relations, corporate impression management, damage control and crisis management, networks, management styles, task groups, information systems, and others will be addressed.  Students will make professional presentations and write professional documents such as resumes, business letters, company reports, and press releases.  3 credits.  *** 

COMMUNICATIONS 370. Gender and Communication. Theory, research, and practice of the complex and powerful relationship between gender and communication styles.  Aspects of the gender-communication relationship addressed include conflict, leadership, meaning coordination, disclosure, sexual orientation, professional and interpersonal interactions, conformity, and nature and nurture influences.  3 credits. **   *** 

COMMUNICATIONS 390.  Directed or Independent Study.  Must be approved by the head of the department.  Maybe repeated as 391.  1-18 credits. *** 

COMMUNICATIONS 392.  Internship in Communication Studies.  A semester-long, on-the-job learning experience designed to apply the principles of communication studies.  1-18 credits. 

COMMUNICATIONS 400. Legal and Ethical Communication.  Challenges students to consider the legal and ethical ramifications of various types of communication.  Topics include freedom of speech, libel, sedition, obscenity, provocation, hate speech, invasion of privacy, verbal aggression, mass hysteria, and others.  3 credits. **   *** 

COMMUNICATIONS 410. Communication Technologies.  Theory, research, and practical application of new communication technologies.  Explores the impact of various communication technologies on individuals and society.  Students also are trained in the use of communication technologies in order to complete an applied project.  3 credits. *** 

COMMUNICATIONS 420. Intercultural Communication.  A study of intercultural communication in the classroom and business worlds, defining and identifying the different cultures at work in our society, exploring the problems resulting from poor intercultural communication, and finding ways to improve communication between differing cultures.  3 credits.  **   *** 

COMMUNICATIONS 461. Senior Seminar.  A capstone course designed to help students prepare for commencement.  It is structured as a seminar/tutorial, culminating in the creation of an undergraduate thesis, review for an exit exam in communications theory and communications technologies, assembling of a portfolio, completion of a professional resume, and the creation of a personal web site.   3 credits.   **   *** 

COMMUNICATIONS 490. Directed or Independent Study.  Must be approved by the head of the department.  1-18 credits. *** 

COMMUNICATIONS 492. Communication Internship.  Directed practicum of experiential learning in a professional setting.  Students perform relevant task to the discipline and profession.  An internship contract must be agreed upon by the professional supervisor, faculty advisor, and student.  Prerequisite:  Completion of 24 credits in Communication Studies with a minimum GPA of 2.5.  3 credits. *** 

COMMUNICATIONS 495. Special Topics in Communication Studies.  Selected topics in communication studies.  The topics may vary from semester to semester.  May be repeated for credit when topics change.  1-3 credits. *** 

COMMUNICATIONS 498.  Honors Research in Communication Studies.  Students conduct research in communications studies under the direction of a faculty member and the Senior Honors Research Committee.  May be repeated as 499.  3 credits.  *** 

300 and 400 level Communication Studies Electives (Please see the Undergraduate Catalog for descriptions of Communication Studies Electives in other departments.)

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