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MARKETING
COURSE DESCRIPTIONS
Writing
Intensive Course ** Marketing
295.
Special Topics. Selected
topics in marketing. The topics may vary from semester to semester. May
be repeated for credit when topics change. Prerequisite: Permission of
instructor. 1-3 credits. Marketing
380.
Principles of Marketing. An
introduction to the functions of marketing in our economy with
particular attention to the influence of social, economic, ethical,
legal, and technological forces on marketing activities. Problems and
policies involved in the marketing of goods and services. Prerequisite:
ECON 217. 3 credits. Marketing
381.
Marketing Research. An
application of scientific research methodology to marketing problems.
The systematic gathering, recording, processing, and analyzing of
marketing data are applied to studies of market structure, market
segmentation, positioning, concept and product testing, name and package
testing, advertising pre-testing and tracking, and test marketing.
Students will complete an individual research project. Prerequisite:
MARK 380. 3 credits. ** Marketing
382.
Professional Selling.
Fundamental principles of selling; the economic problems connected with
personal selling; analysis of the product and market; the interview; and
building good will. An analysis of the management function of
administering an operating sales force. Prerequisite: MARK 380. 3
credits. Marketing
383.
Consumer Behavior.
A study of consumer purchasing behavior and the environmental
factors that affect that behavior. Cultural, social, and psychological
determinants of consumer behavior are examined. The implications of
these determinants for market segmentation and marketing strategy are
stressed. Prerequisite: MARK 380. 3 credits. Marketing
384.
International Marketing.
Aspects involved in marketing products and services in the international
market. Environment of multinational marketing; identifying global
opportunities; multinational marketing planning; and formulating the
multinational marketing program. Prerequisite: MARK 380. 3 credits. Marketing
385.
Business Logistics.
Application of managerial functions to activities involved in the
management of an organization’s logistics system. Areas to be covered
include procurement, transportation services, and physical distribution
activities such as movement and storage of inventory, warehousing,
material management, order processing, facility-location analysis, and
inventory management. Prerequisite: MARK 380. 3 credits. Marketing
387.
Principles of Retailing. Study
of the marketing role of retailing in the economy. Special emphasis will
be placed on careers in retailing, retail market segmentation, location
theory, buying, pricing, and promotion in the retail industry.
Prerequisite: MARK 380. 3 credits. MARKETING 390. Directed
or Independent Study. Must
be approved by the head of the department.
May be repeated as 391. 1-18
credits. Marketing
480.
Advertising. Principles
underlying advertising, economic and social aspects of advertising,
policies and objectives, selection and use of various media, advertising
organizations, campaigns, displays and copy. Prerequisite: MARK 380. 3
credits. Marketing
481.
Advanced Marketing Research.
An individually-designed course that allows the student to pursue
advanced topics in marketing research. Prerequisites: MARK 381 and
permission of instructor. 3 credits. Marketing
482.
Marketing Strategy. Policymaking and operating decisions of the
marketing manager and tools available to aid in solving marketing
problems. Prerequisites: FINA 350, MANG 360, MARK 380, plus senior
standing. 3 credits. Marketing
483.
Transportation Systems. An overview of the transportation system of
the U.S. and the role it plays in the performance of the movement
function of marketing. Examines the characteristics of modes of
transportation including cost and service factors and their impact on
freight rates. The role of government in the development and regulation
of the industry will be discussed. Prerequisite: MARK 380. 3 credits. Marketing
487.
Sales Management. Sales management is the process of planning,
organizing, directing and controlling the activities of the sales force.
Special attention will be paid to the formulation of a strategic sales
program. The implementation of the sales program and evaluation and
control of sales force performance. Prerequisites: MARK 380, 382, and
MANG 360. 3 credits. MARKETING 488.
Electronic Marketing.
Survey course designed to provide an overview of electronic
commerce with an emphasis on e-retailing, consumer behavior on-line,
internet advertising, and on-line market research.
Prerequisite: MARK 380. 3
credits. Marketing
490.
Independent Study: Marketing. Advanced topics in marketing. An
individually-designed course that allows the student to pursue advanced
topics in specific marketing areas. Prerequisites: Senior standing and
permission of instructor. 1-3 credits. Marketing
492.
Internship: Marketing. An on-the-job learning experience designed to
give students an opportunity to apply their technical and professional
skills and to observe organizations in action. Prerequisites: Cumulative
GPA of 2.0 or greater, 60 credits, declared business or economics major, a declared concentration, and permission of internship director. 1-3
credits per internship placement; limited to a maximum of 6 credits. Marketing
495.
Special Topics. Selected topics in marketing. The topics may vary
from semester to semester. May be repeated for credit when topics
change. Prerequisite: Permission of instructor. 1-3 credits. MARKETING 498.
Honors Research in
Marketing. Students
conduct research in marketing under the direction of a faculty member
and the Senior Honors Research Committee.
May be repeated as 499. 3
credits. |
