School of Business and Economics Earl F. Gibbons, Jr., Dean, and Associate Professor of Management Melinda I. Fowlkes, Assistant Dean and Assistant Professor of Business Mary A. Flanigan, Department Chair and Associate Professor of Accounting Wayne E. McWee, Department Chair and Professor of Business Janet Evans, Executive Secretary to the Dean Kathy Dunnavant, Executive Secretary to the Faculty  Faculty Cheryl L. Atkins, Ph.D., Associate Professor of Management C. Mitchell Adrian, D.B.A., Assistant Professor of Management Frank W. Bacon, Ph.D., Professor of Finance Raymond T. Brastow, Ph.D., Associate Professor of Economics William P. Brown, Ph.D., CPA, Associate Professor of Accounting Mary A. Flanigan, Ph.D., CPA, Associate Professor of Accounting Melinda I. Fowlkes, M.B.A., CPA, Assistant Professor of Business Sally W. Gilfillan, M.S. Acct., CPA, Associate Professor of Accounting Drew Harris, Ph.D., Assistant Professor of Management Claire R. LaRoche, J.D., M.B. A., Assistant Professor of Business Law Linda K. Lau, Ph.D., Assistant Professor of Information Systems Melanie B. Marks, Ph.D., Associate Professor of Economics Ronald F. McPherson, Ph.D., Associate Professor of Information Systems Wayne E. McWee, Ed.D., Professor of Business G. Dean Palmer, Ed.D., Professor of Business Kristine N. Palmer, M.B.A., CPA, Associate Professor of Accounting Tracy T. Ryan, Ph.D., Assistant Professor of Management/Marketing Lucinda E. Sinclair, Ph.D., Assistant Professor of Communications Linda B. Wright, Ph.D., Assistant Professor of Marketing  DEGREE PROGRAMS  The School of Business and Economics offers courses leading to a Bachelor of Science in Business Administration, a Bachelor of Science in Economics and a Bachelor of Arts in Economics. In addition, minors are offered in business administration and economics.  SCHOOL OF BUSINESS AND ECONOMICS  The School of Business and Economics is one of 28 undergraduate-only business school accredited by AACSB, the nation’s most prestigious business school accrediting agency.  The School is characterized by excellence in teaching and high levels of student achievement as defined by the business community.  The vision, mission, values, and strategic goals of the School of Business and Economics are defined as follows:     VISION:  To be the best undergraduate business school in Virginia.   MISSION:  To prepare effective and successful business leaders capable of making sound contributions within the global marketplace. VALUES:  ·      Quality built into all our processes ·      Commitment to innovation ·      Continuous improvement in all we do ·      Ethical decision making ·      Teamwork and respect for each other ·      Lifelong learning and growth for faculty, staff, and students ·      Global focus ·      Commitment to the liberal arts for a sound education   STRATEGIC GOALS:   ·      Provide customer and market-based data to ensure that all Business School processes reflect the changing  business environment ·      Establish a supportive and creative faculty culture ·      Create an exciting student environment that reflects a diverse society ·      Establish a curriculum that reflects the needs of a changing business world ·      Provide effective instructional resources ·    Promote value-added intellectual contributions DEGREE OUTCOMES Students will:   ·       Have a broad-based general education and develop an awareness of the need for continuous life-long learning ·       Acquire specific knowledge in accounting, computer information management systems, economics, finance, management, and marketing Students will develop the skills necessary to apply classroom knowledge in the workplace. Critical to their success is the ability to make effective use of:  ·       Analytic techniques:  Develop methodologies; identify and analyze key issues; make sound inferences from data; use effective problem-solving techniques. ·       Communication skills:  Communicate effectively orally and in writing; organize and share information. ·        Computer technology:  Use computer applications in making decisions. ·       Teamwork techniques:  Interact effectively; be willing to act as a leader and value individual differences. Students will:   ·        Create a web-based portfolio as a part of their program of study that documents their experiences and accomplishments ·        Demonstrate computer proficiency that meet or exceed the School of Business and Economics standards. ·         Have the opportunity to participate in cross-cultural and service learning experiences    ADMISSION REQUIREMENT  Students accepted by Longwood College may be admitted into the School of Business and Economics.  GENERAL Guidelines  All students will be assigned an individual School of Business and Economics advisor to assist them with program planning, course selection, course registration, and career planning. Students are strongly encouraged to maintain close communication with their faculty advisor in order to plan a program that meets their individual goals and needs.  Since the School of Business and Economics offers some upper-level courses only once a year and does not guarantee that all courses will be offered every year, it is important for students to consult their academic advisor as they plan their course of study.    GENERAL REQUIREMENTS ·        Courses should be taken in the order approved by the faculty of the School of Business and Economics. In the first semester, all students will be given a sample 4-year program of study. Additional copies are available in the Departmental Secretary's Office. ·        All prerequisites listed for individual courses must be satisfied (see individual course listings for prerequisites). Under special circumstances, a student may have a course prerequisite waived by obtaining written permission of the instructor or department chair and Dean of the School of Business and Economics. ·        Students must meet course requirements in general education, additional degree requirements, major requirements, and the requirements of a selected area of concentration. ·        Students are allowed a maximum of six credits in internship (the 492 courses) toward the total credit hour requirement for any degree offered by the School of Business and Economics. ·        Any course substitution involving Major Requirements must be approved by the respective department chair and the Dean, School of Business and Economics. Longwood College Home Page Catalog Home