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business & economics

liberal arts & sciences

School of Business and Economics

Earl F. Gibbons, Jr., Dean, and Associate Professor of Management
Melinda I. Fowlkes, Assistant Dean and Assistant Professor of Business
Mary A. Flanigan, Department Chair and Associate Professor of Accounting
Wayne E. McWee, Department Chair and Professor of Business
Janet Evans, Executive Secretary to the Dean
Kathy Dunnavant, Executive Secretary to the Faculty 


Cheryl L. Atkins, Ph.D., Associate Professor of Management
C. Mitchell Adrian, D.B.A., Assistant Professor of Management
Frank W. Bacon, Ph.D., Professor of Finance
Raymond T. Brastow, Ph.D., Associate Professor of Economics
William P. Brown, Ph.D., CPA, Associate Professor of Accounting
Mary A. Flanigan, Ph.D., CPA, Associate Professor of Accounting
Melinda I. Fowlkes, M.B.A., CPA, Assistant Professor of Business
Sally W. Gilfillan, M.S. Acct., CPA, Associate Professor of Accounting
Drew Harris, Ph.D., Assistant Professor of Management
Claire R. LaRoche, J.D., M.B. A., Assistant Professor of Business Law
Linda K. Lau, Ph.D., Assistant Professor of Information Systems Melanie B. Marks, Ph.D., Associate Professor of Economics
Ronald F. McPherson, Ph.D., Associate Professor of Information Systems
Wayne E. McWee, Ed.D., Professor of Business
G. Dean Palmer, Ed.D., Professor of Business
Kristine N. Palmer, M.B.A., CPA, Associate Professor of Accounting
Tracy T. Ryan, Ph.D., Assistant Professor of Management/Marketing

Lucinda E. Sinclair, Ph.D., Assistant Professor of Communications
Linda B. Wright, Ph.D.,
Assistant Professor of Marketing 


The School of Business and Economics offers courses leading to a Bachelor of Science in Business Administration, a Bachelor of Science in Economics and a Bachelor of Arts in Economics. In addition, minors are offered in business administration and economics. 


The School of Business and Economics is one of 28 undergraduate-only business school accredited by AACSB, the nationís most prestigious business school accrediting agency.  The School is characterized by excellence in teaching and high levels of student achievement as defined by the business community.  The vision, mission, values, and strategic goals of the School of Business and Economics are defined as follows:    

To be the best undergraduate business school in Virginia.  

To prepare effective and successful business leaders capable of making sound contributions within the global marketplace.


      Quality built into all our processes
      Commitment to innovation
      Continuous improvement in all we do
      Ethical decision making
      Teamwork and respect for each other
      Lifelong learning and growth for faculty, staff, and students
      Global focus
      Commitment to the liberal arts for a sound education  


      Provide customer and market-based data to ensure that all Business School processes reflect the changing  business environment
      Establish a supportive and creative faculty culture
      Create an exciting student environment that reflects a diverse society
      Establish a curriculum that reflects the needs of a changing business world
      Provide effective instructional resources
    Promote value-added intellectual contributions


Students will:  

       Have a broad-based general education and develop an awareness of the need for continuous life-long learning
       Acquire specific knowledge in accounting, computer information management systems, economics, finance, management, and marketing

Students will develop the skills necessary to apply classroom knowledge in the workplace. Critical to their success is the ability to make effective use of: 

       Analytic techniques:  Develop methodologies; identify and analyze key issues; make sound inferences from data; use effective problem-solving techniques.
       Communication skills:  Communicate effectively orally and in writing; organize and share information.
        Computer technology:  Use computer applications in making decisions.
       Teamwork techniques:  Interact effectively; be willing to act as a leader and value individual differences.

Students will:  

        Create a web-based portfolio as a part of their program of study that documents their experiences and accomplishments
        Demonstrate computer proficiency that meet or exceed the School of Business and Economics standards.
         Have the opportunity to participate in cross-cultural and service learning experiences   


Students accepted by Longwood College may be admitted into the School of Business and Economics. 

GENERAL Guidelines 

All students will be assigned an individual School of Business and Economics advisor to assist them with program planning, course selection, course registration, and career planning. Students are strongly encouraged to maintain close communication with their faculty advisor in order to plan a program that meets their individual goals and needs. 

Since the School of Business and Economics offers some upper-level courses only once a year and does not guarantee that all courses will be offered every year, it is important for students to consult their academic advisor as they plan their course of study.   


        Courses should be taken in the order approved by the faculty of the School of Business and Economics. In the first semester, all students will be given a sample 4-year program of study. Additional copies are available in the Departmental Secretary's Office.
        All prerequisites listed for individual courses must be satisfied (see individual course listings for prerequisites). Under special circumstances, a student may have a course prerequisite waived by obtaining written permission of the instructor or department chair and Dean of the School of Business and Economics.
        Students must meet course requirements in general education, additional degree requirements, major requirements, and the requirements of a selected area of concentration.
        Students are allowed a maximum of six credits in internship (the 492 courses) toward the total credit hour requirement for any degree offered by the School of Business and Economics.
        Any course substitution involving Major Requirements must be approved by the respective department chair and the Dean, School of Business and Economics.

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