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Business Administration Degree Program

Students seeking a Bachelor of Science in Business Administration (B.S.B.A.) degree pursue a general course of business study that includes studying core courses in the functional areas of business. For the purpose of assessing the quality of the program, graduating seniors will be tested on their general knowledge of business.   

In addition to meeting the College's graduation requirements, students earning the BSBA degree are subject to the following constraints:

A minimum of 50 percent of the total business hours must be taken at Longwood.

No more than 50 percent of the credits that satisfy the BSBA degree may be in business courses. 

Students also gain in depth business knowledge by concentrating in one of six areas of business. Students must declare a concentration prior to registering for the second semester of their junior year.

Concentration Areas 

Students pursuing a Bachelor of Science in Business Administration degree (B.S.B.A.) must concentrate in one of the following six areas: 

Accounting: Students concentrating in accounting take courses that provide both technical instruction and a managerial perspective relevant to a career in accounting. The accounting concentration is designed to prepare students to be professional accountants in industry, government, or public practice. Students who complete the requirements for a concentration in accounting are eligible to take the Virginia Certified Public Accountant examination. 

Economics: Economic logic underlies all business decisions and all government policies. A goal of the economics concentration is to teach students how to think critically about a situation and analyze its implications. Emphasis is placed on exposing students to important consumer, business, government and international situations. Graduates with a background in economics are hired by government and industry. In addition, a concentration in economics is a traditional education for students wishing to enter law school. 

Finance: The finance concentration prepares students to make financial assessments and managerial decisions as well as plan and supervise financial activities for businesses and clients. Financial managers must be knowledgeable in a wide variety of fields, including capital budgeting, investments, capital markets, financial institutions, and emerging financial instruments. The finance curriculum provides background in these areas. 

Management: The management concentration explores the relationship of behavioral and quantitative management techniques in the application of human resources, production processes, and organizational development. This curriculum provides students with skills in communication and critical thinking leading to management careers in any organization. In addition, the management skills of planning, directing, motivating, and controlling are essential for achieving organizational goals. The management concentration can provide a strong foundation for future graduate study in business. 

Marketing: Careers in advertising, buying, selling, logistics, product management, international marketing, and marketing research are only a few of the fields available to students concentrating in marketing. This concentration is designed to prepare students for managerial positions in these fields. The curriculum includes not-for-profit, governmental, and international applications of marketing knowledge. Classroom knowledge, internship opportunities, and involvement of students in business organizations are integral components of the marketing concentration.  

Computer Information Management Systems: The CIMS concentration is designed to prepare students to plan, design, and implement information systems in a modern computer environment. Students learn how to manage information technologies and exploit their full potential. The concentration prepares students for a career in a variety of organizations ranging from the end users to the creators of information technology. 

BUSINESS MAJOR, B.S.B.A. DEGREE

A.     General Education Core Requirements 33 credits
         See General Education Requirements  

B.     Additional Degree Requirements 10-12 credits

Natural Science/4 credits  
ECON 217  Principles of Economics (Micro Emphasis)/3 credits  
Choose one of the following:  
MATH 181 Finite Mathematics/3 credits  
MATH 261 The Differential and Integral Calculus/5 credits  
MATH 267 Applications of Calculus/4 credits  

C.     Major Requirements 45 credits

A minimum of 50 percent of the total business hours must be taken at Longwood.  

1)

General Core
ACCT 240   Principles of Accounting I/3 credits  
ACCT 242 Principles of Accounting II/3 credits  
ACCT 296 Legal Environment/3 credits  
CIMS 170   Computer Applications/3 credits  
ECON 218 Principles of Economics (Macro Emphasis)/3 credits  
FINA 350 Principles of Finance/3 credits  
MANG 275   Business Statistics/3 credits  
MANG 291 Business Communications/3 credits
MANG 360 Principles of Management/3 credits  
MANG 474 Managing Business Ethics and Diversity/3 credit (Meets General Education Goal 10)  
MANG 497  Business Policy/3 credits  
MARK 380   Principles of Marketing/3 credits  
ACCT, CIMS, ECON, FINA, MANG, or MARK 492/1 credit 

2)

Functional Competencies  
Concentrations require one course from each group as indicated:  

International Issues:  

ACCT 447 International Accounting/3 credits (Accounting)  
In addition, accounting students take a 300-400 level economics course as one of their non-business electives.  
ECON 319 International Economics/3 credits  
(Computer Information Management Systems, Economics, Finance, Management, and Marketing).  

Information Systems:  

ACCT 448 Accounting Information Systems/3 credits (Accounting)  
CIMS 370   Management Information Systems/3 credits (Computer Information Management  
Systems, Economics, Finance, Management, and Marketing).  

Quantitative Methods:  

ACCT 342 Cost Accounting/3 credits (Accounting)  
ECON 309 Managerial Economics/3 credits (Economics, Finance)  
MANG 363 Introduction to Management Science/3 credits (Computer Information Management Systems, Management, and Marketing).  

D.     Business Concentration Requirements  

In addition to completing the major requirements, each candidate for the B.S.B.A. degree shall satisfy the additional specific requirements of one of the following concentrations. Students must declare a concentration prior to registering for the second semester of their junior year but are strongly encouraged to do so earlier.  

Business Concentration Requirements  
ACCOUNTING -24 credits 
ACCT 340 Intermediate Accounting I/3 credits    
ACCT 341 Intermediate Accounting II/3 credits
ACCT 344   Tax Accounting I/3 credits        
ACCT 346   Intermediate Accounting III/3 credits
ACCT 442  Auditing/3 credits  

Select three of the following:   
ACCT 345 Tax Accounting II/3 credits 
ACCT 441 Accounting Theory/3 credits
ACCT 443 Governmental Not-For-Profit and Advanced Accounting/3 credits        
ACCT 445 Law for Accountants/3 credits 
ACCT 495 Special Topics in Accounting/1-3 credits


Computer Information Management systems
- 18 credits
CIMS 272 Introduction to Business Programming/3 credits 
CIMS 373 Database Management/3 credits
CIMS 471 Introduction to Systems Analysis and Design/3 credits
CIMS 473 Network Communications/3 credits

Select two of the following: 
CIMS 372 COBOL Programming/3 credits
CIMS 375 Web Design and Development/3 credits
CIMS 477 Current Topics in Computer Information Systems/3 credits
CIMS 495 Special Topics in Computer Information Systems/1-3 credits
CMSC 204  Introduction to Programming/3 credits


ECONOMICS 18 credits  
ECON 317 Intermediate Microeconomics/3 credits  
ECON 318  Intermediate Macroeconomics/3 credits
ECON 461 Senior Seminar/3 credits  
Economics electives/9 credits 300-400 level, ECON 492 cannot be used as economics elective


FINANCE 18 credits
FINA 353  Managerial Finance/3 credits  
FINA 450 Financial Management/3 credits  
FINA 451 Investment Analysis and Portfolio Management/3 credits  
FINA 452 Financial Markets and Institutions/3 credits  

Select two of the following:  
ACCT 340 Intermediate Accounting I/3 credits  
ACCT 341 Intermediate Accounting II/3 credits  
ACCT 342  Cost Accounting/3 credits
ACCT 344 Tax Accounting I/3 credits  
ACCT 345 Tax Accounting II/3 credits  
CIMS 471 Introduction to Systems Analysis and Design/3 credits  
ECON 308 Money and Banking/3 credits
ECON 317 Intermediate Microeconomics/3 credits  
ECON 318 Intermediate Macroeconomics/3 credits  
ECON 414    Econometrics and Forecasting/3 credits  
FINA 351 Risk Management/3 credits  
FINA 354 Working Capital and Treasury Function/3 credits  
FINA 495 Special Topics in Finance/1-3 credits
*MATH 261 The Differential and Integral Calculus/5 credits  
or MATH 262  The Differential and Integral Calculus/5 credits  
*MATH 267  Applications of Calculus/4 credits  
*Cannot be used both as a FINA elective and to meet BSBA additional degree requirement. 


MANAGEMENT 15 credits 
MANG 362  Organization Behavior/3 credits  
MANG 465  Human Resource Management/3 credits  

Select three of the following:  
MANG 460 Organizational Theory/3 credits  
MANG 466 Industrial Relations/3 credits  
MANG 467  International Management/3 credits  
MANG 495 Special Topics in Management/1-3 credits


MARKETING - 18 credits
MARK 381 Marketing Research/3 credits  
MARK 383 Consumer Behavior/3 credits 
MARK 482   Marketing Strategy/3 credits    

Select three of the following:  
MARK 382  Professional Selling/3 credits  
MARK 384  International Marketing/3 credits      
MARK 385   Business Logistics/3 credits  
MARK 387  Principles of Retailing/3 credits  
MARK 480 Advertising/3 credits  
MARK 481 Advanced Marketing Research/3 credits  
MARK 483 Transportation Systems/3 credits  
MARK 487 Sales Management/3 credits
MARK 488 Electronic Marketing/3 credits
MARK 495 Special Topics in Marketing/1-3 credits

E.   Electives (non-business): Accounting, 11 credits; all other concentrations, 8 credits.

F.   General Electives: Accounting, none; Management, 9 credits; all other concentrations, 6 credits.  

G.   Total Credits Required for Bachelor of Science in Business Administration with a concentration in Computer Information Management Systems, Economics, Finance, Management,  or Marketing: 120; for Accounting: 123.  

MINOR IN BUSINESS ADMINISTRATION  

The School of Business and Economics offers a minor in Business Administration. Students must complete the following requirements.  

Business Administration - 21 credits
ACCT 240 Principles of Accounting I/3 credits  
ACCT 242  Principles of Accounting II/3 credits
ECON 217 Principles of Economics (Micro Emphasis)/3 credits
ECON 218 Principles of Economics (Macro Emphasis)/3 credits  
FINA 350* Principles of Finance/3 credits  
MANG 360**  Principles of Management/3 credits  
MARK 380 Principles of Marketing/3 credits  
*  Prerequisites to FINA 350: ACCT 242; CIMS 170; ECON 217 & 218; and one of the following: MANG 275, MATH 171 or math 271.
** Prerequisite to MANG 360: PSYC 101 or SOCL 101.

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