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Business
Administration Degree Program
Students
seeking a Bachelor of Science in Business Administration (B.S.B.A.)
degree pursue a general course of business study that
includes studying core courses in the functional areas of
business. For the purpose of assessing the quality of the
program, graduating seniors will be tested on their general
knowledge of business.
In addition to meeting the College's graduation
requirements, students earning the BSBA degree are subject
to the following constraints:
| · |
A
minimum of 50 percent of the total business hours
must be taken at Longwood.
|
| · |
No
more than 50 percent of the credits that satisfy the
BSBA degree may be in business courses.
|
Students
also gain in depth business knowledge by concentrating in
one of six areas of business. Students must declare a
concentration prior to registering for the second semester
of their junior year.
Concentration
Areas
Students
pursuing a Bachelor of Science in Business Administration
degree (B.S.B.A.) must concentrate in one of the following
six areas:
Accounting:
Students concentrating in accounting take courses that
provide both technical instruction and a managerial
perspective relevant to a career in accounting. The
accounting concentration is designed to prepare students to
be professional accountants in industry, government, or
public practice. Students who complete the requirements for
a concentration in accounting are eligible to take the
Virginia Certified Public Accountant examination.
Economics:
Economic logic underlies all business decisions and all
government policies. A goal of the economics concentration
is to teach students how to think critically about a
situation and analyze its implications. Emphasis is placed
on exposing students to important consumer, business,
government and international situations. Graduates with a
background in economics are hired by government and
industry. In addition, a concentration in economics is a
traditional education for students wishing to enter law
school.
Finance:
The finance concentration prepares students to make
financial assessments and managerial decisions as well as
plan and supervise financial activities for businesses and
clients. Financial managers must be knowledgeable in a wide
variety of fields, including capital budgeting, investments,
capital markets, financial institutions, and emerging
financial instruments. The finance curriculum provides
background in these areas.
Management:
The management concentration explores the relationship of
behavioral and quantitative management techniques in the
application of human resources, production processes, and
organizational development. This curriculum provides
students with skills in communication and critical thinking
leading to management careers in any organization. In
addition, the management skills of planning, directing,
motivating, and controlling are essential for achieving
organizational goals. The management concentration can
provide a strong foundation for future graduate study in
business.
Marketing:
Careers in advertising, buying, selling, logistics, product
management, international marketing, and marketing research
are only a few of the fields available to students
concentrating in marketing. This concentration is designed
to prepare students for managerial positions in these
fields. The curriculum includes not-for-profit,
governmental, and international applications of marketing
knowledge. Classroom knowledge, internship opportunities,
and involvement of students in business organizations are
integral components of the marketing concentration.
Computer
Information Management Systems:
The CIMS concentration is designed to prepare students to
plan, design, and implement information systems in a modern
computer environment. Students learn how to manage
information technologies and exploit their full potential.
The concentration prepares students for a career in a
variety of organizations ranging from the end users to the
creators of information technology.
BUSINESS
MAJOR, B.S.B.A. DEGREE
A.
General Education Core Requirements 33 credits
See
General
Education Requirements
B.
Additional Degree Requirements 10-12 credits
|
Natural
Science/4 credits |
|
ECON
217 |
Principles
of Economics (Micro Emphasis)/3 credits |
|
Choose
one of the following: |
|
MATH
181 |
Finite
Mathematics/3 credits |
|
MATH
261 |
The
Differential and Integral Calculus/5 credits |
|
MATH
267 |
Applications
of Calculus/4 credits
|
C.
Major Requirements 45 credits
A
minimum of 50 percent of the total business hours must be
taken at Longwood.
|
1)
|
General
Core |
|
|
ACCT
240 |
Principles
of Accounting I/3 credits |
|
ACCT
242 |
Principles
of Accounting II/3 credits |
|
ACCT
296 |
Legal
Environment/3 credits |
|
CIMS
170 |
Computer
Applications/3 credits |
|
ECON
218 |
Principles
of Economics (Macro Emphasis)/3 credits |
|
FINA
350 |
Principles
of Finance/3 credits |
|
MANG
275 |
Business
Statistics/3 credits |
|
MANG
291 |
Business
Communications/3 credits |
|
MANG
360 |
Principles
of Management/3 credits |
|
MANG
474 |
Managing
Business Ethics and Diversity/3 credit (Meets
General Education Goal 10) |
|
MANG
497 |
Business
Policy/3 credits |
|
MARK
380 |
Principles
of Marketing/3 credits |
|
ACCT,
CIMS, ECON, FINA, MANG, or MARK 492/1 credit |
|
|
|
2)
|
Functional
Competencies |
|
Concentrations
require one course from each group as indicated:
|
International
Issues:
|
ACCT
447 |
International
Accounting/3 credits (Accounting) |
|
|
In
addition, accounting students take a 300-400 level
economics course as one of their non-business
electives. |
|
ECON
319 |
International
Economics/3 credits |
|
|
(Computer
Information Management Systems,
Economics, Finance, Management, and Marketing).
|
Information
Systems:
|
ACCT
448 |
Accounting
Information Systems/3 credits (Accounting) |
|
CIMS
370 |
Management
Information Systems/3 credits (Computer
Information Management |
|
|
Systems,
Economics, Finance, Management, and Marketing).
|
Quantitative
Methods:
|
ACCT
342 |
Cost
Accounting/3 credits (Accounting) |
|
ECON
309 |
Managerial
Economics/3 credits (Economics, Finance) |
|
MANG
363 |
Introduction
to Management Science/3 credits (Computer
Information Management Systems,
Management,
and Marketing).
|
D.
Business Concentration Requirements
In
addition to completing the major requirements, each
candidate for the B.S.B.A. degree shall satisfy the
additional specific requirements of one of the following
concentrations. Students must declare a concentration
prior to registering for the second semester of their
junior year but are strongly encouraged to do so earlier.
Business
Concentration Requirements
| ACCOUNTING
-24 credits |
| ACCT
340 |
Intermediate
Accounting I/3 credits
|
| ACCT
341 |
Intermediate
Accounting II/3 credits |
| ACCT
344 |
Tax
Accounting I/3 credits |
| ACCT
346 |
Intermediate
Accounting III/3 credits |
| ACCT
442 |
Auditing/3
credits |
Select three of the following: |
| ACCT
345 |
Tax
Accounting II/3 credits |
| ACCT
441 |
Accounting
Theory/3 credits |
| ACCT
443 |
Governmental
Not-For-Profit and Advanced Accounting/3 credits
|
| ACCT
445 |
Law
for Accountants/3 credits |
| ACCT
495 |
Special
Topics in Accounting/1-3 credits |
Computer Information Management systems -
18 credits |
| CIMS
272 |
Introduction
to Business Programming/3 credits |
| CIMS
373 |
Database
Management/3 credits |
| CIMS
471 |
Introduction
to Systems Analysis and Design/3 credits |
| CIMS
473 |
Network
Communications/3 credits |
Select two of the following: |
| CIMS
372 |
COBOL
Programming/3 credits |
| CIMS
375 |
Web
Design and Development/3 credits |
| CIMS
477 |
Current
Topics in Computer Information Systems/3 credits |
| CIMS
495 |
Special
Topics in Computer Information Systems/1-3 credits |
| CMSC
204 |
Introduction
to Programming/3 credits |
ECONOMICS – 18 credits |
| ECON
317 |
Intermediate
Microeconomics/3 credits |
| ECON
318 |
Intermediate
Macroeconomics/3 credits |
| ECON
461 |
Senior
Seminar/3 credits |
| Economics
electives/9 credits 300-400 level, ECON 492 cannot
be used as economics elective |
FINANCE – 18 credits |
| FINA
353 |
Managerial
Finance/3 credits |
| FINA
450 |
Financial
Management/3 credits |
| FINA
451 |
Investment
Analysis and Portfolio Management/3 credits |
| FINA
452 |
Financial
Markets and Institutions/3 credits |
Select two of the following: |
| ACCT
340 |
Intermediate
Accounting I/3 credits |
| ACCT
341 |
Intermediate
Accounting II/3 credits |
| ACCT
342 |
Cost
Accounting/3 credits |
| ACCT
344 |
Tax
Accounting I/3 credits |
| ACCT
345 |
Tax
Accounting II/3 credits |
| CIMS
471 |
Introduction
to Systems Analysis and Design/3 credits |
| ECON
308 |
Money
and Banking/3 credits |
| ECON
317 |
Intermediate
Microeconomics/3 credits |
| ECON
318 |
Intermediate
Macroeconomics/3 credits |
| ECON
414 |
Econometrics
and Forecasting/3 credits |
| FINA
351 |
Risk
Management/3 credits |
| FINA
354 |
Working
Capital and Treasury Function/3 credits |
| FINA
495 |
Special
Topics in Finance/1-3 credits |
| *MATH
261 |
The
Differential and Integral Calculus/5 credits
|
| or
MATH 262 |
The
Differential and Integral Calculus/5 credits
|
| *MATH
267 |
Applications
of Calculus/4 credits |
| *Cannot
be used both as a FINA elective and to meet BSBA
additional degree requirement. |
MANAGEMENT – 15 credits |
| MANG
362 |
Organization
Behavior/3 credits |
| MANG
465 |
Human
Resource Management/3 credits |
Select three of the following: |
| MANG
460 |
Organizational
Theory/3 credits |
| MANG
466 |
Industrial
Relations/3 credits |
| MANG
467 |
International
Management/3 credits |
| MANG
495 |
Special
Topics in Management/1-3 credits |
MARKETING - 18 credits |
| MARK
381 |
Marketing
Research/3 credits |
| MARK
383 |
Consumer
Behavior/3 credits |
| MARK
482 |
Marketing
Strategy/3 credits |
Select three of the following: |
| MARK
382 |
Professional
Selling/3 credits |
| MARK
384 |
International
Marketing/3 credits |
| MARK
385 |
Business
Logistics/3 credits |
| MARK
387 |
Principles
of Retailing/3 credits |
| MARK
480 |
Advertising/3
credits |
| MARK
481 |
Advanced
Marketing Research/3 credits |
| MARK
483 |
Transportation
Systems/3 credits |
| MARK
487 |
Sales
Management/3 credits |
| MARK
488 |
Electronic
Marketing/3 credits |
| MARK
495 |
Special
Topics in Marketing/1-3 credits |
E.
Electives (non-business): Accounting, 11 credits; all
other concentrations, 8 credits.
F.
General Electives: Accounting, none; Management, 9
credits; all other concentrations, 6 credits.
G.
Total Credits Required for Bachelor of Science in
Business Administration with a concentration in Computer
Information Management Systems, Economics, Finance,
Management, or
Marketing: 120; for Accounting: 123.
MINOR
IN BUSINESS ADMINISTRATION
The
School of Business and Economics offers a minor in Business
Administration. Students must complete the following
requirements.
| Business
Administration - 21 credits |
|
ACCT
240 |
Principles
of Accounting I/3 credits |
|
ACCT
242 |
Principles
of Accounting II/3 credits |
|
ECON
217 |
Principles
of Economics (Micro Emphasis)/3 credits |
|
ECON
218 |
Principles
of Economics (Macro Emphasis)/3 credits |
|
FINA
350* |
Principles
of Finance/3 credits |
|
MANG
360** |
Principles
of Management/3 credits |
|
MARK
380 |
Principles
of Marketing/3 credits |
|
*
Prerequisites to FINA 350: ACCT 242; CIMS
170; ECON 217 & 218; and one of the following:
MANG 275, MATH 171 or math
271. |
|
**
Prerequisite to MANG 360: PSYC 101 or SOCL 101. |
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