College of Business and Economics

Accredited by AACSB International - The Association to Advance Collegiate Schools of Business
 

James S. Cross, Interim Dean
Melinda I. Fowlkes, Assistant Dean
Robert F. Dame, Assistant Dean for External Affairs & Professional Development
Janet C. Evans, Administrative Assistant to the Dean

Amanda D. Hylton, Executive Secretary to the Faculty

Degree Programs:

Bachelor of Science in Business Administration
Bachelor of Science in Economics
Bachelor of Arts in Economics 

Minors:

Business Administration
Economics
Computer Security, Forensics, and Law (An interdisciplinary minor with Computer Science and Criminology)

Department of Accounting, Economics, Finance, and Real Estate

William P. Brown, Chair
 

Department of Management, Marketing, Retailing, Computer Information Management Systems, and Business Education

Cheryl L. Adkins, Chair
 

McGaughy Professional Development Center
Robert F. Dame, Director
Nancy C. Postans, Executive Assistant
 

Department of Military Science

Major Mary P. Martinez, Officer in Charge

College of Business and Economics

James S. Cross, Interim Dean and Professor of Information Systems
Melinda I. Fowlkes, Assistant Dean and Assistant Professor of Business
Robert F. Dame, Assistant Dean for External Affairs & Professional Development
William P. Brown, Department Chair and Associate Professor of Accounting

Cheryl L. Adkins, Department Chair and Professor of Management
Janet C. Evans, Administrative Assistant to the Dean

Amanda D. Hylton, Executive Secretary to the Faculty

Faculty

Cheryl L. Adkins, PhD, Professor of Management
Frank W. Bacon, PhD, Professor of Finance
Raymond T. Brastow, PhD, Associate Professor of Economics
William P. Brown, PhD, CPA, Associate Professor of Accounting
Roman Cech, PhD, Assistant Professor of Economics
Robert J. Cochran, PhD, CPA, Assistant Professor of Accounting
Roy R. Creasey, MSE, Lecturer of Management

James S. Cross, PhD, Professor of Information Systems
Glenn S. Dardick, PhD, Assistant Professor of Information Systems
Cheryl F. Davis, MS, Senior Lecturer in Management and Business Education
Mary A. Flanigan, PhD, CPA, Professor of Accounting
Melinda I. Fowlkes, MBA, CPA, Assistant Professor of Business
John N. Gaskins, PhD, Assistant Professor of Marketing
Sally W. Gilfillan, MS, CPA, Associate Professor of Accounting
James C. Haug, DBA, Assistant Professor of Management

Evelyn C. Hume, PhD, Professor of Accounting
Claire R. LaRoche, JD, MBA, Associate Professor of Business Law
Linda K. Lau, PhD, Associate Professor of Information Systems
David Lehr, PhD, Associate Professor of Economics
Melanie B. Marks, PhD, Professor of Economics
Mary P. Martinez. Major and Instructor of Military Science

Kim R. McKeage, PhD, Associate Professor of Marketing

Ronald F. McPherson, PhD, Associate Professor of Information Systems
Wayne E. McWee, EdD, Professor of Business
Abigail H. O'Connor, MBA, Lecturer in Marketing
Lily R. Ren, PhD, Assistant Professor of Management

Steven A. Samaras, PhD, Assistant Professor of Management

Bennie D. Waller, PhD, Associate Professor of Finance and Real Estate
Linda B. Wright, PhD, Associate Professor of Marketing
 

DEGREE PROGRAMS

The College of Business and Economics offers courses leading to a Bachelor of Science in Business Administration, a Bachelor of Science in Economics and a Bachelor of Arts in Economics. In addition, minors are offered in business administration, economics, and computer security, forensics and law.  A Master of Business Administration degree is offered at the graduate level.
 

COLLEGE OF BUSINESS AND ECONOMICS

The College of Business and Economics is accredited by AACSB International, the most prestigious business school accrediting agency. The College is characterized by excellence in teaching and high levels of student achievement as defined by the business community. The vision, mission, values, and degree outcomes of the College of Business and Economics are defined as follows:

VISION:  To be a nationally ranked business school that develops exceptional business leaders. 

MISSION:  Building upon Longwood University’s mission of developing citizen leaders, the College of Business and Economics is dedicated to preparing effective and successful business leaders by guiding students to develop their full potential. 

VALUES:

• Committing to excellent teaching and active scholarship
• Fostering an engaging learning community where student-faculty interactions extend beyond the classroom
• Encouraging students to develop team skills and become involved in leadership roles
• Promoting real world experience through internships, collaborative research, interaction with business leaders, and travel study, complemented by coursework that emphasizes the application of knowledge to the resolution of practical issues
• Cultivating critical thinking, formal analysis, and communication skills
• Incorporating a world view that includes ethical responsibility, diversity, community service, and appreciation for the global marketplace
• Coordinating disciplines for an integrated academic experience
• Striving for continuous improvement in all we do

DEGREE OUTCOMES

Students will:

·        gain core business knowledge and in-depth knowledge in their concentration.

·        integrate concepts across disciplines.

·        communicate effectively orally and in writing, formulating thoughts and ideas and transmitting them to target audiences.

·        utilize effective critical thinking skills and problem solving techniques.

·        demonstrate proficiency in the use of computer technology.

·        exercise sound ethical reasoning, synthesizing and critically analyzing information from multiple perspectives, and making informed, ethical decisions.

ADMISSION REQUIREMENT
 

Formal Admission to the College of Business & Economics

Students must be formally admitted to the College of Business & Economics before they may declare a business or economics major or minor or register for upper division business and economics courses. Only those students admitted to the College of Business & Economics (see admission criteria below) may declare a “business” or “economics” major or minor.

All new freshmen and transfer students entering with freshman or sophomore standing interested in pursuing a Bachelor of Science in Business Administration (BSBA), Bachelor of Arts in Economics, or a Bachelor of Science in Economics will be admitted to the respective “pre-business” or “pre-economics” program pending their successful completion of the criteria for formal admission to the College of Business & Economics.

Declaration of an intended concentration is advisable for all pre-business and pre-economics students, but not required.

The minimum criteria for formal admission to the College of Business & Economics are as follows:
 

Admission to the College of Business & Economics as a Business Administration or Economics Major or Minor
 

Current Students:

·        good standing with the university (not subject to probation or suspension or in financial arrears)

·        an overall grade-point average (GPA) of at least 2.33;

·        successful completion of the following “pre-core” business courses

o       for business administration  majors: ACCT 240, ACCT 242, CIMS 170, ECON 217, ECON 218, and MANG 275;

o       for business administration minors: ACCT 240, ACCT 242, ECON 217, and ECON 218;

o       for economics majors: CIMS 170, ECON 217, ECON 218, MANG 275 and one upper-level economics course;

o       for economics minors: ECON 217 and ECON 218; 

·        a business administration or economics major GPA of at least 2.33;

·        the completion of a minimum of 45 credits for business administration majors or 30 credits for economics majors;

·        submission of the College of Business & Economics admission application by the posted deadline the term prior to expected admission (October 1 for Spring Semester and March 1 for Fall Semester).
 

Transfer Students:

The College of Business & Economics concentrates most of its professional business and economics courses in the last two years of the four-year program. As a result of this approach and because of the standards of AACSB International accreditation, it would be best for students planning to transfer to the College from another program to do so by the end of their sophomore year.
 

It is recommended that students majoring in business at a two-year college or another university should take only those business courses that are offered at the freshman or sophomore level at Longwood University or a part of the College of Business & Economics “pre-core” described above. Students transferring from two-year colleges or from four-year programs not accredited by AACSB International may not use coursework completed at those institutions to satisfy upper division course requirements of the College of Business & Economics.

Transfer students entering Longwood University with junior status or higher in a business or economics program may be provisionally admitted to the College of Business & Economics for one semester during which they must successfully complete any remaining “pre-core” courses and otherwise comply with all admission criteria listed above.
 

Upper division transfer students from non-business or economics fields of study or those otherwise unable to meet the College of Business & Economics admission criteria within one semester of study at Longwood will be admitted when they do meet all criteria.

For purposes of eligibility, GPA for transfer students is computed on the basis of Longwood work only.

To facilitate the transfer of students from the Virginia Community College System (VCCS) and Richard Bland College to Longwood University College of Business & Economics, the following agreement has been established.  This agreement is supplementary to the Guaranteed Admission Agreement between Longwood University and VCCS and Richard Bland College, and it does not alter or eliminate any of the provisions of that agreement. 

Admission to the College of Business & Economics as a Business Administration Major:

Graduates of VCCS and Richard Bland College who meet the requirements of the Guaranteed Admission Agreement AND who have completed the following six “pre-core” courses with a least a GPA of 2.33:

·         ACC 211 and 212

·         ECO 201 and 202

·         BUS 116, 220, 221 or 222

·         ITE 115

will be deemed to have met the admission criteria to the College of Business & Economics and will be admitted to the University as business administration majors.  Students who meet all the requirements of the Guaranteed Admission Agreement but have not completed the above-mentioned six courses and/or the major GPA required for admission to the College of Business & Economics will be provisionally admitted to the College of Business & Economics for one semester during which they must successfully complete the remaining “pre-core” course(s) and earn at least a 2.33 cumulative and major grade point average.  Transfer students may be admitted as pre-business majors and then complete the “pre-core” business courses at Longwood to earn admission to the business administration program.

 Admission to the College of Business & Economics as an Economics Major:

Graduates of VCCS and Richard Bland College who have met the requirements of the Guaranteed Admission Agreement AND who have completed the following four “pre-core” courses with at least a GPA of 2.33:

·         ECO 201 and 202

·         BUS 116, 220, 221 or 222

·         ITE 115

will be provisionally admitted to the College of Business & Economics for one semester during which they must successfully complete the remaining “pre-core” course (one 300-400 level economics course), and earn at least a 2.33 cumulative and major grade point average.  Students who meet all the requirements of the Guaranteed Admission Agreement but have not completed the above-mentioned four courses and/or the major GPA required for admission to the College of Business & Economics will be provisionally admitted to the College of Business & Economics for one semester during which they must successfully complete the remaining “pre-core” course(s) and earn at least a 2.33 cumulative and major grade point average.  Transfer students may be admitted as pre-economics majors and then complete the “pre-core” economics courses at Longwood to earn admission to the economics program.

Continuation and Graduation Eligibility Requirements
 

Continuation
Continued enrollment in the College of Business & Economics is a privilege that is granted to a student who is making satisfactory academic progress and meets the standards of the College of Business & Economics, Longwood University and the Longwood Student Government Association. Students failing to do so will be subject to the Probation and Suspension policies of Longwood University as described on page 54 of this catalog.

To be eligible to register for the internship program and/or the MANG 497 Business Policy or ECON 461 Senior Seminar capstone courses, a student must continue to meet the College of Business & Economics entrance requirements.
 

Probation and Suspension

The academic probation and suspension policies of Longwood University are described on page 54 of this catalog. In addition to those policies, College of Business & Economics students on probation or returning from suspension are required to first correct any deficiencies in their previously attempted business and economics coursework before moving forward in their program sequence.
 

Readmission after Suspension

Eligibility for readmission to Longwood University is determined according to the procedure and requirements described on page 53 of this catalog. To be considered for readmission to the College of Business & Economics, a student must be readmitted to Longwood and meet the College’s admission criteria described above. Until readmitted to the program a student may only register for those College courses necessary to correct any deficiencies in their previously attempted business and economics courses.
 

Graduation

Bachelor of Science in Business Administration degree:

To be eligible for graduation, students seeking the BSBA degree must be in good standing with the university, must complete their respective programs with a GPA of at least 2.33 in their major, and pass the Major Field Achievement Test (MFAT) for Business.

Bachelor of Arts in Economics and Bachelor of Science in Economics:

To be eligible for graduation, students seeking either the BA or BS degrees in economics must be in good standing with the University, must complete their respective programs with a GPA of at least 2.33 in their major, and pass a comprehensive examination in economics.
 

GENERAL GUIDELINES

All students will be assigned an individual College of Business and Economics advisor to assist them with program planning, course selection, course registration, and career planning. Students are strongly encouraged to maintain close communication with their faculty advisor in order to plan a program that meets their individual goals and needs.

Since the College of Business and Economics offers some upper-level courses only once a year and does not guarantee that all courses will be offered every year, it is important for students to consult their academic advisor as they plan their course of study.
 

GENERAL REQUIREMENTS

• Courses should be taken in the order approved by the faculty of the College of Business and Economics. All prerequisites listed for individual courses must be satisfied (see individual course listings for prerequisites). Under special circumstances, a student may have a course prerequisite waived by obtaining written permission of the department chair and Dean of the College of Business and Economics.

• Students must meet course requirements in general education, additional degree requirements, major requirements, and the requirements of a selected area of concentration.

• Students are allowed a maximum of six credits in internship (the 492 courses) toward the total credit hour requirement for any degree offered by the College of Business and Economics.

• Any course substitution involving Major Requirements must be approved by the respective department chair and the Dean, College of Business and Economics.
 

BUSINESS ADMINISTRATION DEGREE PROGRAM

Students seeking a Bachelor of Science in Business Administration (BSBA) degree pursue a general course of business study that includes studying core courses in the functional areas of business. Students earning the BSBA degree must take a minimum of 50 percent of the total business hours at Longwood. For the purpose of assessing the quality of the program, graduating seniors will be tested on their general knowledge of business.

Students also gain in-depth business knowledge by concentrating in one of nine areas of business. Students must declare a concentration prior to registering for the second semester of their junior year.
 

Concentration Areas

Students pursuing a Bachelor of Science in Business Administration degree (BSBA) must concentrate in one of the following eight areas:

Accounting: Students concentrating in accounting take courses that provide both technical instruction and a managerial perspective relevant to a career in accounting. The accounting concentration is designed to prepare students to be professional accountants in industry, government, or public practice. Students who complete the requirements for a concentration in accounting meet the specified content requirements to take the Virginia Certified Public Accountant examination. However, students taking the exam after July 1, 2006, will need a total of 150 credit hours to sit for the exam.

Business Education: The business education concentration is a joint program between the College of Education & Human Services and the College of Business & Economics.  This program of study provides students with practical experience both in business and education.  Students completing this concentration are qualified to teach business courses at the middle and secondary level as well as pursue a career in the business world.  Additionally, students may elect to complete the marketing education endorsement to be licensed to teach marketing at the secondary level.  Students are subject to the teaching licensure requirements listed under the College of Education & Human Services. 

Computer Information Management Systems (CIMS): The CIMS concentration is designed to prepare students to plan, design, engineer, and implement networks and information systems in a modern computer environment. Students learn how to manage information technologies and exploit their full potential. The concentration prepares students for a career in a variety of organizations ranging from the end users to the creators of information technology.

Economics: Economic logic underlies all business decisions and all government policies. A goal of the economics concentration is to teach students how to think critically about a situation and analyze its implications. Emphasis is placed on exposing students to important consumer, business, government and international situations. Graduates with a background in economics are hired by government and industry. In addition, a concentration in economics is a traditional education for students wishing to enter law school.

Finance: The finance concentration prepares students to make financial assessments and managerial decisions as well as plan and supervise financial activities for businesses and clients. Financial managers must be knowledgeable in a wide variety of fields, including capital budgeting, investments, capital markets, financial institutions, and emerging financial instruments. The finance curriculum provides background in these areas.

Management: The management concentration explores the relationship of behavioral and quantitative management techniques in the application of human resources, production processes, and organizational development. This curriculum provides students with skills in communication and critical thinking leading to management careers in any organization. In addition, the management skills of planning, directing, motivating, and controlling are essential for achieving organizational goals. The management concentration provides a strong foundation for future graduate study in business.

Marketing: Careers in advertising, buying, selling, logistics, product management, international marketing, and marketing research are only a few of the fields available to students concentrating in marketing. This concentration is designed to prepare students for managerial positions in these fields. The curriculum includes not-for-profit, governmental, and international applications of marketing knowledge. Classroom knowledge, internship opportunities, and involvement of students in business organizations are integral components of the marketing concentration.

Real Estate: This concentration prepares students for a career as a professional in the Real Estate field. Students completing this concentration will be prepared to enter the areas of real estate investment, mortgage banking, property management, sales, appraisal, and development. The Principles of Real Estate (FINA 453) and Real Estate Appraisal (FINA 454) courses have been approved by the state of Virginia as preparation for the licensure exams.

Retailing: The retailing concentration provides students with background and skills leading to careers in retail management. Students with a serious interest in retailing who wish to enter the retail environment at the upper store level or regional level will benefit from the extensive and directed educational experience of this concentration. The curriculum provides a strong foundation in management, marketing, and retailing subject matters.

BUSINESS ADMINISTRATION MAJOR, BSBA DEGREE

A. General Education Core Requirements/41 credits

Lower Level General Education/31 credits

Upper Level General Education/10 credits - Business students must take:

- ECON 319 International Economics (Accounting concentrators may take any upper level Economics course) for Goal 12

- MANG 474 Business Ethics for Goal 13

- Internship 492 in their area of concentration for Goal 15

B. Additional Degree Requirements/7-8 credits

Natural Science/4 credits

Choose one of the following:

MATH 181 Finite Mathematics/3 credits
MATH 261 The Differential and Integral Calculus/4 credits
MATH 267 Applications of Calculus/4 credits

C. Major Requirements/42-45 credits (of which 4 to 7 credits count in General Education). A minimum of 50 percent of the total business hours must be taken at Longwood.

1. General Core 36 credits (4 credits counted in upper-level General Education)

ACCT 240 Principles of Accounting I/3 credits
ACCT 242 Principles of Accounting II/3 credits
ACCT 296 Legal Environment/3 credits
CIMS 170 Computer Applications/3 credits
ECON 217 Principles of Economics (Micro Emphasis)/3 credits
ECON 218 Principles of Economics (Macro Emphasis)/3 credits
FINA 350 Principles of Finance/3 credits
MANG 275 Business Statistics/3 credits
MANG 291 Business Communication/3 credits
MANG 360 Principles of Management/3 credits
MANG 474 Managing Business Ethics and Diversity/3 credits (Meets General Education Goal 13)
MANG 497 Business Policy/3 credits
MARK 380 Principles of Marketing/3 credits
ACCT, CIMS, ECON, FINA, MANG, or MARK 492 - Internship/1 credit (Meets General Education Goal 15)

2. Functional Competencies/6-9 credits (3 credits counted in upper-level General Education for all concentrations except Accounting)

Concentrations require one course from each group as indicated:

International Issues:

ACCT 447 International Accounting/3 credits (Accounting)

In addition, accounting students take a three credit 300-400 level economics course to fulfill General Education Goal 12

ECON 319 International Economics/3 credits (Meets General Education Goal 12)
(Business Education, Computer Information Management Systems, Economics, Finance, Management, Marketing, and Retailing).

Information Systems:

ACCT 448 Accounting Information Systems/3 credits (Accounting)
CIMS 370 Principles of Management Information Systems/3 credits (Business Education, Computer Information Management Systems, Economics, Finance, Management, Marketing, and Retailing).

Quantitative Methods:

ACCT 342 Cost Accounting/3 credits (Accounting)
ECON 309 Managerial Economics/3 credits (Economics, Finance)
MANG 363 Introduction to Management Science/3 credits (Business Education, Computer Information Management Systems, Management, Marketing, and Retailing).

D. Business Concentration Requirements/15-39 credits

In addition to completing the major requirements, each candidate for the BSBA degree shall satisfy the additional specific requirements of one of the following concentrations. Students must declare a concentration prior to registering for the second semester of their junior year but are strongly encouraged to do so earlier.

Business Concentration Requirements - Accounting 24, Business Education 39, Management 15, Real Estate & Retailing 21, all others 18 credits.
 

ACCOUNTING/24 credits

ACCT 340 Intermediate Accounting I/3 credits
ACCT 341 Intermediate Accounting II/3 credits
ACCT 344 Tax Accounting I/3 credits
ACCT 346 Intermediate Accounting III/3 credits
ACCT 442 Auditing/3 credits

Select three of the following:

ACCT 345 Tax Accounting II/3 credits
ACCT 441 Accounting Theory/3 credits
ACCT 443 Governmental Not-For-Profit and Advanced Accounting/3 credits
ACCT 445 Law for Accountants/3 credits
ACCT 495 Special Topics in Accounting/1-3credits

BUSINESS EDUCATION/39 credits
MANG 190 Introduction to American Business Systems/3 credits
EDUC 245 Human Growth & Development/3 credits
EDUC 260 Intro to the Teaching Profession/3 credits
EDUC 265 Practicum I/3 credits
EDUC 299 Admission to the Teacher Preparation Program/0 credits
EDUC 380 Classroom Assessment/2 credits
EDUC 430 Teaching Reading in the Content Area/2 credits
EDUC 455 Principles of Secondary Education/1 credit
EDUC 487 Classroom Management & Systems Issues/3 credits
SPED 489 Survey of Exceptional Children/3 credits
BUAD 435 Methods for Teaching Business in Secondary Schools/4 credits
EDUC 402 Directed Teaching in the Secondary School/11 credits
EDUC 488 Education Seminar/1 credit

Students in Business Education are subject to the teaching licensure requirements listed under the College of Education & Human Services. To be licensed to teach in business education in Virginia, students in the Business Education Concentration need to take Keyboarding and Office Procedures at the community college (see course list below).  Students who have had at least two semesters of keyboarding and two semesters of office procedures/administration in high school could exempt these two courses.  Students also have the option of exempting Keyboarding by passing the Keyboarding Pro test.

AST 101, Keyboarding/3 credits
AST 243, Office Administration/3 credits  

Students in the Business Education Concentration may elect to seek a marketing education teaching endorsement by taking:

MARK 387, Retailing/3 credits
MARK 492, Marketing Internship/3 credits

COMPUTER INFORMATION MANAGEMENT SYSTEMS/18 credits
CIMS 272 Introduction to Business Programming/3 credits
CIMS 373 Database Management/3 credits
CIMS 471 Introduction to Systems Analysis and Design/3 credits
CIMS 473 Network Communications/3 credits
Select two from the following:
CMSC 160 Introduction to Programming I/3 credits
CIMS 372 COBOL Programming/3 credits
CIMS 375 Web Design and Development3 credits
CIMS 475 Web Programming
CIMS 495 Special Topics in Computer Information Systems/1-3 credits

ECONOMICS/18 credits

ECON 317 Intermediate Microeconomics/3 credits
ECON 318 Intermediate Macroeconomics/3 credits
ECON 414 Econometrics and Forecasting/3 credits
ECON 461 Senior Seminar/3 credits
Economics electives/ 6 credits 300-400 level, ECON 492 cannot be used as economics elective

FINANCE/18 credits

FINA 353 Managerial Finance/3 credits
FINA 450 Financial Management/3 credits
FINA 451 Investment Analysis and Portfolio Management/3 credits
FINA 452 Financial Markets and Institutions/3 credits
Select two from the following:

ACCT 340 Intermediate Accounting I/3 credits
ACCT 341 Intermediate Accounting II/3 credits
ACCT 342 Cost Accounting/3 credits
ACCT 344 Tax Accounting I/3 credits
ACCT 345 Tax Accounting II/3 credits
ECON 308 Money and Banking/3 credits
ECON 317 Intermediate Microeconomics/3 credits
ECON 318 Intermediate Macroeconomics/3 credits
ECON 414 Econometrics and Forecasting/3 credits
FINA 351 Risk Management/3 credits
FINA 354 Working Capital and Treasury Function/3 credits

FINA 413 International Finance/3 credits

FINA 453 Principles of Real Estate/4 credits

FINA 454 Real Estate Appraisal/4 credits

FINA 455 Real Estate Finance and Investment/3 credits
FINA 495 Special Topics in Finance/1-3 credits
*MATH 261 The Differential and Integral Calculus/4 credits
or MATH 262 The Differential and Integral Calculus/4 credits
*MATH 267 Applications of Calculus/4 credits

*Cannot be used both as a FINA elective and to meet BSBA additional degree requirement.

MANAGEMENT/15 credits

MANG 362 Organization Behavior/3 credits
MANG 465 Human Resource Management/3 credits
Select three from the following (a minimum of two courses selected must have the MANG prefix):

MANG 364 Negotiation and Conflict Resolution/3 credits
MANG 365 Breakthrough Work Teams/3 credits

MANG 462 Staffing Organizations/3 credits
MANG 466 Industrial Relations/3 credits
MANG 469 Entrepreneurship/3 credits
MANG 495 Special Topics in Management/1-3 credits
FINA 353 Managerial Finance/3 credits
FINA 450 Financial Management/3 credits
MARK 385 Marketing Channels Management/3 credits
MARK 481 International Business/3 credits
COMM 362 Organizational and Professional Communication/3 credits
POSC 394 Political Leadership/3 credits
SOCL 310 Complex Organizations/3 credits

MARKETING/18 credits

MARK 381 Marketing Research/3 credits
MARK 383 Consumer Behavior/3 credits
MARK 482 Marketing Strategy/3 credits 

Select three from the following:

MARK 382 Professional Selling and Sales Force Management/3 credits

MARK 385 Marketing Channels Management/3 credits

MARK 386 Direct Marketing/3 credits
MARK 387 Principles of Retailing/3 credits

MARK 388 Services Marketing/3 credits
MARK 480 Integrated Marketing Communications/3 credits
MARK 481 International Business/3 credits
MARK 484 New Product Marketing/3 credits
MARK 490 Independent Study/1-3 credits
MARK 495 Special Topics in Marketing/1-3 credits

REAL ESTATE/21 credits (must complete a Finance Internship in a real estate setting)

FINA 453 Principles of Real Estate/4 credits

FINA 454 Real Estate Appraisal/4 credits

FINA 455 Real Estate Finance and Investements/4 credits *

FINA 456 Real Estate Law/3 credits 

Select two from the following:

ECON 308 Money and Banking/3 credits

FINA 353 Managerial Finance/3 credits

FINA 451 Investment Analysis and Portfolio Management/3 credits

FINA 452 Financial Markets and Institutions/3 credits

MANG 469 Entrepreneurship/3 credits

MARK 381 Marketing Research/3 credits

MARK 382 Professional Selling and Sales Force Management/3 credits

MARK 480 Integrated Marketing Communications/3 credits

RETAILING/21 credits (may complete a Management or Marketing Internship, but it must be in a retail setting)
MANG 362 Organizational Behavior/3 credits
MANG 465 Human Resource Management/3 credits
MARK 383 Consumer Behavior/3 credits
MARK 387 Principles of Retailing/3 credits (may not be simultaneously used as a Marketing Concentration elective)

MARK 388 Services Marketing/3 credits
MARK 489 Retail Strategy/3 credits 

Select one of the following:
MARK 389 Retail Merchandising/3 credits
MARK 488 Electronic Marketing/3 credits

E. General Electives: Accounting/5 credits; Business Education/0 credits, Management/15 credits; Real Estate and Retailing/9 credits; all other concentrations/12 credits.

F. Total Credits Required for Bachelor of Science in Business Administration with a concentration in Computer Information Management Systems, Economics, Finance, Management, Marketing, Real Estate or Retailing/120; for Accounting/122; for Business Education/ 129.

MINOR IN BUSINESS ADMINISTRATION

The College of Business and Economics offers a minor in Business Administration. To be admitted to the Business Administration minor, students must earn at least a 2.33 cumulative GPA and complete ACCT 240 & 242 and ECON 217 & 218 with at least a 2.33 minor GPA.  Students should apply for admission to the Business Administration minor during the semester in which they meet the admission requirements (Oct. 15 for fall semester and March 1 for spring semester).

Students must complete the following requirements.

Business Administration/21 credits

ACCT 240 Principles of Accounting I/3 credits
ACCT 242 Principles of Accounting II/3 credits
ECON 217 Principles of Economics (Micro Emphasis)/3 credits
ECON 218 Principles of Economics (Macro Emphasis)/3 credits
FINA 350* Principles of Finance/3 credits
MANG 360** Principles of Management/3 credits
MARK 380*** Principles of Marketing/3 credits

*Prerequisites to FINA 350: ACCT 242; CIMS 170; ECON 217 & 218; and one of the following: MANG 275, MATH 171, or MATH 271.

** Prerequisite to MANG 360: PSYC 101 or SOCL 101 or 102.

***Prerequisites to MARK 380: ECON 217 & ACCT 242.

MINOR IN COMPUTER SECURITY, FORENSICS, AND LAW

Students may pursue a minor in Computer Security, Forensics, and Law. Students pursuing this interdisciplinary minor will take courses in Computer Information Management Systems, Computer Science, and Criminology and Criminal Justice.
 

Computer Security, Forensics, and Law/18 credits

CIMS 376 Introduction to Computer Security, Forensics, and Law/3 credits
CMSC 355 Computer Security/3 credits
CIMS 377 Computer Communications and Forensics/3 credits
CRIM 305 White Collar Crime/3 credits
CIMS 476 Advanced Topics in Computer Security, Forensics, and Law/3 credits
Select one from the following: (students must select a course outside their major/concentration)

CMSC 360 Computer Network Theory/3 credits
CMSC 455 Network Security and Cryptography/3 credits
CIMS 473 Network Communications/ 3 credits
SOCL 305 Society and Technology: Identity, Community, and Ethics/3 credits

ECONOMICS DEGREE PROGRAM

Two degrees in economics are offered: the Bachelor of Science and the Bachelor of Arts. Both degrees are designed to offer the student flexibility in fashioning the major. Students are taught to think critically about typical issues faced in business and social policy and how to analyze their implications. Emphasis is placed on exposing the student to decision-making tools used in a variety of career paths. All economics majors are required to take at least 36 hours of economics courses.

Economics is also considered to be a traditional pre-law degree since students with an economics degree enter law school with well-refined analytical tools and an ability to think critically. The Wall Street Journal has quoted Edward Tom of UC Berkeley School of Law as stating that “of all the majors, economics ranks in the top four or five consistently year after year for both applications and offers made. Logical reasoning and analytical skills are critical to legal studies.” Furthermore, research has shown that economics majors tend to perform well on the LSAT exam. Research published in the Journal of Economics Education reports that of the 14 majors that had more than 2,000 students taking the exam, economics students received the highest average score in both of the time periods studied.

There are three curricular tracks offered for the Bachelor of Science in Economics, each of which has a different emphasis. The first track, Business Economics Concentration, focuses on economics while requiring students to take supporting courses in accounting, finance, computing, and statistical methods. It is designed to prepare students for analytical positions in a variety of businesses.

The second track, the Public Policy Concentration, allows students to study Economics while focusing on public policy and social issues. Economics is combined with Political Science and Sociology to provide a Liberal Arts orientation.

The third track, the Bachelor of Science degree without a specific concentration, provides the most flexibility in both course work and career choices.

There is one curricular track offered for the Bachelor of Arts degree with a concentration in International Economics. This concentration provides a wide-ranging international experience. As part of this program, the student is required to take international economics courses, the International Studies Minor, and a foreign language as a requirement of the BA degree. In addition, Longwood's Office of International Studies offers many study-abroad experiences that complement this major.

ECONOMICS MAJOR, BS DEGREE

A. General Education Core Requirements/41 credits

Lower Level General Education/31 credits

Upper Level General Education/10 credits - Economics students must take

·   ECON 319 International Economics for Goal 12

• ECON 492 Internship for Goal 15

B. Additional Degree Requirements/7 or 8 credits

Natural Science/4 credits

Choose one of the following:

MATH 164 Precalculus/3 credits
MATH 181 Finite Mathematics/3 credits
MATH 261 The Differential and Integral Calculus/4 credits
MATH 267 Applications of Calculus/4 credits

C. Major Core Requirements/27 credits (plus 1 credit counted in upper-level General Education

ECON 217 Principles of Economics (Micro Emphasis)/3 credits
ECON 218 Principles of Economics (Macro Emphasis)/3 credits
ECON 309 Managerial Economics/3 credits
ECON 317 Intermediate Microeconomics/3 credits
ECON 318 Intermediate Macroeconomics/3 credits
ECON 414 Econometrics and Forecasting/3 credits
ECON 461 Senior Seminar/3 credits
ECON 492 Internship/1 credit (Meets General Education Goal 15)
(Additional credits of ECON 492 may be taken as general electives, but may not be
used as ECON electives. The total credits in ECON 492 cannot exceed 6 hours.)
MANG 275 Business Statistics/3 credits
CIMS 170 Computer Application/3 credits

D. Economics Concentration Requirements

In addition to completing the major core requirements, each candidate for the BS in Economics degree shall satisfy the additional specific requirements of one of the following concentrations.

Business Economics/27 credits

ECON 319 International Economics/3 credits
ECON Electives/15 credits (at the 300 or 400 level)
ACCT 240 Principles of Accounting I/3 credits
ACCT 242 Principles of Accounting II/3 credits
FINA 350 Principles of Finance/3 credits

Public Policy/ 33 credits

ECON 302 Law for Economists/3 credits
ECON 313 Public Economics/3 credits
ECON 314 Environmental and Resource Economics/3 credits
ECON 319 International Economics/3 credits
ECON Electives 9 credits (at the 300 or 400 level)
COMM 101 Oral Communication/3 credits
POSC 370 Public Administration/3 credits

Select one from the following:

POSC 255 Introduction to Comparative Politics/3 credits
POSC 343 American Foreign Policy/3 credits
POSC 441 International Relations/3 credits

Select one from the following

CRIM 401 Issues in Criminal Justice/3 credits
SOCL 350 Power and Privilege: Social Stratification/3 credits
SOCL 360 Urban Sociology/3 credits
CRIM 375 Criminology/3 credits
SOCL 376 Sociology of Law/3 credits

No concentration/15 credits

ECON Electives/15 credits (at the 300 or 400 level)

E. General Electives:

Business Economics concentration: 17 or 18 credits. No more than 21 elective credits in total can be taken in Business (ACCT, MANG, MARK, FINA, CIMS). There is no limit to how many of these credits can be taken as ECON.

Public Policy Concentration: 11 or 12.

No Concentration: 29 or 30 credits. No more than 15 credits can be taken in Business (ACCT, MANG, MARK, FINA, CIMS). There is no limit to how many of these credits can be taken as ECON.

F. Total Credits Required for a BS in Economics/120

ECONOMICS MAJOR, BA DEGREE

International Economics Concentration

A. General Education Core Requirements/41 credits

Lower Level General Education - 31 credits

Upper Level General Education - 10 credits - Economics students must take:

• ECON 319 International Economics for Goal 12

• ECON 492 Internship for Goal 15

B. Additional Degree Requirements /6 credits

Humanities (3 credits) - not in the discipline of the major.

Foreign Languages (3 credits) - at the 202-level or above (Meets General Education Goal 10)

C. Major Requirements/57-64 credits (plus 1 credit counted in General Education)

ECON 217 Principles of Economics (Micro Emphasis)/3 credits
ECON 218 Principles of Economics (Macro Emphasis)/3 credits
ECON 307 Economic Development and Transition to Free Markets/3 credits
ECON 309 Managerial Economics/3 credits
ECON 317 Intermediate Microeconomics/3 credits
ECON 318 Intermediate Macroeconomics/3 credits
ECON 319 International Economics/3 credits
ECON 414 Econometrics and Forecasting/3 credits
ECON 461 Senior Seminar/3 credits
ECON 492 Internship (1 credit counted in General Education as Goal 15)
(Additional credits of ECON 492 may be taken as general electives, but may not be used as ECON electives. The total credits in ECON 492 cannot exceed 6 hours.)
ECON Electives/9 credits (at the 300 or 400 level)
CIMS 170 Computer Applications/3 credits
MANG 275 Business Statistics/3 credits
MATH 164 Precalculus/3 credits
or
MATH 267 Applications of Calculus/4 credits

International Studies Minor/18 credits (which may include ECON 307, and 319 listed above and foreign language general education goal 10)

D. General Electives/9-16 credits

E. Total Credits Required for BA in Economics with Concentration in International Economics/ 120

Minor in Economics

The College of Business and Economics offers a minor in Economics. To be admitted to the Economics minor, students must earn at least a 2.33 cumulative GPA and complete ECON 217 & 218 with at least a 2.33 minor GPA.  Students should apply for admission to the Economics minor during the semester in which they meet the admission requirements (Oct. 15 for fall semester and March 1 for spring semester).

Students must complete the following requirements:

Economics/21 credits

ECON 217 Principles of Economics (Micro Emphasis)/3 credits
ECON 218 Principles of Economics (Macro Emphasis)/3 credits
ECON 317 Intermediate Microeconomics/3 credits
or ECON 318 Intermediate Macroeconomics/3 credits

Economics electives/12 credits (at the 300 or 400 level)

(ECON 492 may not be used as an Economics elective)

MILITARY SCIENCE PROGRAM

Faculty and Staff

Longwood Cadre – Major Mary P. Martinez. Instructor of Military Science

The objective of the military science and leadership program is to provide the leadership and management foundation required for military service as a commissioned officer or in a civilian counterpart position. In support of this objective the program includes classroom instruction and activities geared to the development of leadership skills.

Military Science and Leadership classes may be taken by all University students. Class enrollment in the 100 and 200-level Military Leadership classes carry no U.S. Army commitment, and there is no obligation to enroll for successive course offerings. College and/or commissioning credit may be awarded for prior military service, attendance at the ROTC Leader’s Training Course, or Junior ROTC participation. International students desiring to attend Military Science and Leadership classes must have written approval from their respective embassies prior to taking classes.

ACCOUNTING COURSE DESCRIPTIONS (ACCT)

Writing Intensive Courses **

Speaking Intensive Courses ***

Accounting 240. Principles of Accounting I. Basics of the accounting cycle, including use of journals and ledgers, and the preparation of balance sheets and income statements. 3 credits.
 

Accounting 242. Principles of Accounting II. Continuation of ACCT 240. Preparation of statement of cash flows. Accounting for owners’ equity in partnerships and corporations, standard costs and budgeting, cost-volume-profit analysis, and analysis of financial data. Prerequisite: ACCT 240. 3 credits.
 

Accounting 295. Special Topics. Selected topics in accounting. Topics may vary from semester to semester. May be repeated for credit when topics change. Prerequisite: Permission of the instructor. 1-3 credits.
 

Accounting 296. Legal Environment. A survey of the critical business law requirements that are needed for day-to-day business operations. Topics such as contracts, consumer protection, agency and bailments will be included. 3 credits.
 

Accounting 311-312. Studies Abroad. Primarily intended for transfer of credit earned abroad in courses in accounting. 1-18 credits.
 

Accounting 340. Intermediate Accounting I. Review of the accounting cycle; development of the theoretical foundation of financial reporting; accounting for assets; payroll accounting; additional topics related to current developments in financial accounting and reporting. Offered fall semester only. Prerequisite: ACCT 242 with a C- or better. 3 credits.
 

Accounting 341. Intermediate Accounting II. Continuation of ACCT 340. Accounting for assets, liabilities, stockholders’ equity, and cash flows; financial statement disclosure and analysis; additional topics related to current developments in accounting. Offered spring semester only. Prerequisite: ACCT 340. 3 credits.
 

Accounting 342. Cost Accounting. The study of basic cost accounting systems and concepts. Consideration of inventory costing, cost variance analysis, budgeting, and managerial decision-making based on economic considerations. Offered fall semester only. Prerequisite: ACCT 242 with a C- or better. 3 credits.
 

Accounting 344. Tax Accounting I. A comprehensive study of income tax problems relating to individuals. These topics, among others, will be studied: income, exclusions, gain or loss on sales, exchange and involuntary conversions, deductions, exemptions and credits. Offered fall semester only. Prerequisite: ACCT 242 with a C- or better. 3 credits. **
 

Accounting 345. Tax Accounting II. A comprehensive study of income tax problems relating to partnerships, corporations, specially taxed corporations, estates and trusts. Offered spring semester only. Prerequisite: ACCT 344. 3 credits.

Accounting 346. Intermediate Accounting III. Continuation of ACCT 341. Accounting for leases, pensions, and income taxes; effect of accounting changes; revenue measurement and income presentation; accounting for partnerships; additional topics related to current developments in financial accounting and reporting. Offered fall semester only. Prerequisite: ACCT 341. 3 credits.

Accounting 350. Principles of Fraud Examinations. Fraud examination will cover the principles and methodology of fraud detection and deterrence. The course includes such topics as skimming, cash larceny, check tampering, register disbursement schemes, billing schemes, payroll and expense reimbursement schemes, non-cash misappropriations, corruption, accounting principles and fraud, fraudulent financial statements, and interviewing witnesses. The course includes a focus on current events related to fraudulent activity. Prerequisite: ACCT 240 or permission of the instructor. 3 credits.

Accounting 390. Directed or Independent Study. Must be approved by the head of the department. May be repeated as 391. 1-18 credits.

Accounting 441. Accounting Theory. A study of current issues in accounting, including generally accepted accounting principles, APB opinions, and FASB statements. Prerequisite: ACCT 346. 3 credits. **

Accounting 442. Auditing. Examines auditing standards, procedures, internal control, programs and reports to clients, ethics and legal liabilities. Offered fall semester only. Offered fall semester only. Prerequisite: ACCT 341. 3 credits. **

Accounting 443. Governmental Not-For-Profit and Advanced Accounting. Fund and budget accounting for governmental and not-for-profit entities. Consolidated financial reporting for corporations. Offered fall semester only. Prerequisite: ACCT 341. 3 credits.

Accounting 445. Law for Accountants. This course is designed to present students concentrating in accounting with a broad overview of the legal environment of U.S. business operations with emphasis on areas of substantive law that entry level professional accountants are expected to know. Offered spring semester only. 3 credits.

Accounting 447. International Accounting. This course introduces students to the problems that the U.S. accountant faces when functioning in the global economy. The course starts with a survey of accounting systems around the world, including comparative financial accounting practices and efforts towards harmonization. The second part of the course covers the international aspects of specific financial topics: accounting for price changes, foreign currency exposure and translation, and analysis of foreign financial statements. Offered spring semester only. Prerequisite: ACCT 341. 3 credits. ***

Accounting 448. Accounting Information Systems. This course covers the treatment of accounting information as a system to be managed. Topics include a general overview of management information systems; managing computer technology; transaction processing; systems security; systems planning and analysis; and database management. Students will also be exposed to data communications technologies. Offered spring semester only. Prerequisites: ACCT 340, CIMS 170, and junior status. 3 credits.

Accounting 490. Directed or Independent Study. Must be approved by the head of the department. May be repeated. 1-18 credits.

Accounting 492. Internship: Accounting. An on-the-job learning experience designed to give students an opportunity to apply their technical and professional skills and to observe organizations in action. Prerequisites: Cumulative GPA of 2.33 or greater, 60 credits, declared business or economics major and a declared concentration, and permission of internship director, 1-3 credits per internship placement; limited to a maximum of 6 credits.

Accounting 495. Special Topics. Selected topics in accounting. An individually designed course that allows the student to pursue advanced topics in specific accounting areas. Topics may vary from semester to semester. May be repeated for credit when topics change. Prerequisite: Permission of the instructor. 1-3 credits.

Accounting 498. Honors Research in Accounting. Students conduct research in accounting under the direction of a faculty member and the Senior Honors Research Committee. May be repeated as 499. 3 credits.

BUSINESS EDUCATION COURSE DESCRIPTION (BSED)

Writing Intensive Course **

Speaking Intensive Course ***

Business Education 435. Methods of Teaching Business in Secondary Schools. A study of how to implement the current practices and procedures in teaching business courses in secondary schools with emphasis on principles, techniques, and materials. Prerequisite: EDUC 299. 4 credits. ***

COMPUTER INFORMATION MANAGEMENT SYSTEMS COURSE DESCRIPTIONS (CIMS)

Writing Intensive Course **

Speaking Intensive Course ***

Computer Information Management Systems 170. Computer Applications. The course utilizes several common business software applications to explore how these tools are used in typical business environments. The course enhances the students’ knowledge of tools needed for upper-level courses in the School of Business and Economics, as well as their knowledge of computer concepts that are required in the business world. 3 credits.

Computer Information Management Systems 272. Introduction to Business Programming. The course emphasizes analysis of existing systems and designs of new systems using common structured and object-oriented modeling tools. It also includes the development of information systems from the analysis of present information flow, system specifications, and modeling. Prerequisite: CIMS 170. 3 credits.

Computer Information Management Systems 275.  Web Design for Beginners.  An introduction to Web page design and development.  Students will be introduced to HTML, Javascript and Vbscript.  Students will create a Web site with features such as pictures, video, guestbook, marquees, forms, and other useful tools for Web site creation.  In addition, OBNC connectivity, ASP and server/client relationships will be introduced for creating dynamic web pages and understanding Electronic commerce.  3 credits.

Computer Information Management Systems 295. Special Topics. Selected topics in computer information management systems. The topics may vary from semester to semester. May be repeated for credit when topics change. 1-3 credits.

Computer Information Management Systems 311, 312. Studies Abroad. Primarily intended for transfer of credit earned abroad in courses in computer information management systems. 1-18 credits.

Computer Information Management Systems 370. Principles of Management Information Systems. A general overview of information systems. Planning, designing and implementing information management systems. Emphasis is on application of the systems. Prerequisite: CIMS 170. 3 credits.

Computer Information Management Systems 372. COBOL Programming. An introduction to programming in a business oriented language (COBOL) with emphasis on commercial applications and elementary concepts of file processing. 3 credits.

Computer Information Management Systems 373. Database Management. Introduction to theory of data structure, implementation of database models, and applications using a conventional database system. Prerequisites: CIMS 370 and one of the following: CIMS 272, CIMS 372, or CMSC 160. 3 credits.

Computer Information Management Systems 375. Web Design and Development. This course teaches students how to use powerful, sophisticated, commercially available Web design tools to create interactive multimedia projects in an interdisciplinary team environment. Students build a personal Web site, an interactive portfolio site, and a site for a “real world” client. Other topics include introduction to ASP, CGI, Perl, VBScript, JavaScript, and Jscript. Prerequisites: CIMS 170 and 370, or permission of the instructor. 3 credits.

Computer Information Management Systems 376. Introduction to Computer Security, Forensics, and Law. This class covers IT security, computer law, and methods and tools for gaining forensic information from computer systems. It includes case studies of cyber crimes with a focus on the capabilities and limitations of forensics techniques today. The course introduces students to forensics tools using hands-on experience and the Internet. Prerequisite: CMSC 121 or CIMS 170, or permission of the instructor. 3 credits.

Computer Information Management Systems 377. Computer Communications and Forensics. This is a fundamental required course as part of an interdisciplinary curriculum that is very much in demand in today’s society. This course covers IT forensics as part of one of the three academic areas in the interdisciplinary curriculum. The three areas covered are IT security, IT forensics, and cyber law. Prerequisite: CIMS 376 or permission of instructor. 3 credits.

Computer Information Management Systems 390. Directed or Independent Study. Must be approved by the head of the department. May be repeated as 391. 1-18 credits.

Computer Information Management Systems 471. Introduction to Systems Analysis and Design. Development of an information system from the analysis of present information flow, system specifications and equipment selection to implementation. Emphasis on analysis of existing systems and design of new systems. Prerequisite: CIMS 373. 3 credits. ***

Computer Information Management Systems 473. Network Communications. A study of voice and data communications concepts, including network components, strategies, topologies, planning and design issues, security considerations, evaluation/performance criteria, and management control requirements. Topics cover physical components as well as theoretical issues. Course includes in-class lectures as well as hands-on lab experiences with physical media, microcomputer connectors, and network operating systems. Prerequisite: CIMS 370. 3 credits.

Computer Information Management Systems 475. Web Programming. An in-depth study of programming techniques used in Web page design. Topics can include HTML and derivative languages, server-side programming, client-side programming, Web server architecture, and Web security. Use of these programming techniques to create contemporary applications will be covered. These applications can include, but are not limited to, shopping carts, guest books, login validation, database access and manipulation, form processing, auctions, and chat rooms. Other applications and techniques may be covered that reflect current trends in Web design and use. Prerequisites: Successful completion of a programming course prior to enrollment in this course is required as well as CIMS 373 or CMSC 362 or permission of instructor. 3 credits.

Computer Information Management Systems 476