Download this Step-by-step guide. Then, download the PDF files for printing signs, stickers and other materials.
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Gather people together to make commitments to Kick the Straw!! |
Download ready-to-print files for posters, stickers, and other resources. |
Here are the tools for a successful Kick the Straw campaign:
https://bit.ly/2OBGCYW
shorturl.at/ciAHX
https://simplystraws.com/pages/LWU
https://forms.gle/reJqhv6xFoyTrXCs5
ABOUT THE KICK THE STRAW CAMPAIGN:
Thanks to funding from the Virginia Coastal Zone Management Program, CVW staff created, tested, and piloted a “Kick the Straw” campaign for college campuses in 2018-2019. The campaign was designed as a Community-Based Social Marketing commitment campaign for students to take a pledge to quit using plastic straws.
The goal was to design a campaign strategy and resources that could be diffused to other college campuses across Virginia--and beyond.
A campaign message of “Kick the Straw” and artwork incorporating a charismatic turtle kicking a straw was developed and test marketed amongst students on the Longwood University campus.
The campaign engaged many CBSM elements including making a commitment via signature, receiving a prompt in the form of stickers, stimulating social norms through direct contact between people and signage at locations where plastic straws are used, and providing reusable metal straws as an incentive. Many of these techniques and resources were shared with two other participating schools, George Mason University and Virginia Commonwealth University.