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Communication Studies  Programs
 Degree
 Requirements
 Courses

Courses

Below, you'll find a list of all the courses we teach, along with a brief description of the content of the course.

Communication Studies 101. Public Speaking. Introduces students to the basic concepts of human communication, with special emphasis placed on competencies in public speaking. 3 credits.

Communication Studies 200
. Communication Theory. Introduces students to communication as an academic discipline by exploring how meaning is created and shared in multiple contexts such as: intrapersonal, interpersonal, small group, organizational, public, mass mediated, and intercultural. Fundamental theories from each context are covered. Prerequisite: COMM 101 (with a grade of C- or better) 3 credits.

Communication Studies 210.
  Media & Society. This course examines the economic and social organization of mass media, the content of media messages, the relationship between media and the public, the growth of new media technologies, and current dilemmas facing media policy makers.  Prerequisite: COMM 101 (with grade of “C” or better). 3 credits.

Communication Studies 241. Basic Media Reporting and Writing. Introduction to basic reporting and writing skills for use in print, broadcast, and online media. Includes news and feature reporting and writing, as well as writing for promotional and public relations purposes. Prerequisite: COMM 101 (with grade of “C” or better). 3 credits.

Communication Studies 280. Fundamentals of Public Relations. This course is an introduction to public relations principles and concepts. Students are introduced to the history and development of public relations as a profession, to the range of responsibilities and functions that public relations practitioners assume in a variety of organizations, and to the significant issues and trends that influence the practice of public relations. Prerequisite: COMM 101 & 200 (with grades of “C” or better). 3 credits. 

Communication Studies 292. Internship in Communication Studies. A semester-long, on-the-job learning experience designed to apply the principles of communication studies. 1-18 credits.

Communication Studies 295. Special Topics in Communication Studies. Selected topics in communication studies. The topics may vary from semester to semester. May be repeated for credit when topics change. 1-3 credits.

Communication Studies 310. Interpersonal Communication. This course will examine various communication patterns including nonverbal and intercultural communication. Students will study theories and concepts through text readings, class activities, and lectures. Students will understand that people, even if witnessing similar sights, may have different perspectives. 3 credits. 

Communication Studies 311, 312. Studies Abroad. Primarily intended for transfer of credit earned abroad in courses in communications studies. 1-18 credits.

Communication Studies 322.  Media Law. This course examines the impact of law on public communication, with emphasis on ethics and law regarding broadcast, print, and online media. Prerequisite: COMM 101 & 210 (with grades of “C” or better). 3 credits. 

Communication Studies 325. Media Criticism. A critical examination of the influence of mass media through reading, viewing and discussion to build awareness of the influence of media in personal life and develop media literacy skills. Prerequisite: COMM 101 & 200 (with grades of “C” or better). 3 credits.

Communication Studies 330. Small Group Communication. Examines the complex personal and communication dynamics of small groups. Topics include leadership, influence, conflict, task management, organization, interdependence, and others. Students actively participate in group projects and meetings to demonstrate successful small group techniques. 3 credits.

Communication Studies 340. Nonverbal and Visual Communication. Theory, research, and practice into the realm of intentional and unintentional nonverbal communication. Study of unspoken communication genres includes kinesic, affective, ocular, haptic, paralinguistic, proximic, environmental, chronemic, and artifactual. Exploration of semiotics and other visual communication areas. 3 credits.

Communication Studies 341. Advanced Media Reporting and Writing. Advanced practices of the news gathering process with an emphasis on examining records, interviewing news sources, evaluating credibility of Internet sources and analyzing newsworthiness of information.  Students will write news stories for print and broadcast media. Prerequisite: COMM 241 (with grade of “C” or better). 3 credits.

Communication Studies 343.  Broadcast Production. The purpose of this course is to introduce students to the world of broadcasting, providing both hands-on experience in front and behind the microphone and camera, and a working knowledge of the important theoretical and practical issues related to a broadcasting career. 3 credits.

Communication Studies 350. Persuasion Theory. This course is designed to promote the understanding of the fundamental principles and theories of persuasive communication. Theories are considered for application in producing and consuming persuasive discourse. Prerequisite: COMM 101 & 200 (with grade of “C” or better). 3 credits.

Communication Studies 362. Organization Communication. Explores the communication processes humans use to organize themselves to accomplish goals.  Theoretical approaches to organizing are considered, including classical, systems, cultural, critical, and postmodern approaches. Organizational communication processes such as entry, learning, planning, and evaluation are examined in their relation to common organizational outcomes such as satisfaction, productivity and commitment. COMM 101 & 200 (with grades of “C” or better). 3 credits.

Communication Studies 364. Applied Organizational Communication. Development of advanced communication skills with a special focus on business and professional life. Students will learn advanced public speaking skills including business report presentations, persuasive speaking, collaborative meeting management, team presentations, and speech writing. Prerequisite: COMM 101 & 200 (with grades of “C” or better). 3 credits.  

Communication Studies 366. Conflict Resolution. This course introduces students to the origins of the field of conflict and to current communication-oriented perspectives in a wide range of arenas – from intimate relationships to group, inter-group, organizational and negotiation settings. Students will understand the opportunities for conflict management through negotiation, mediation, and arbitration. Prerequisite: COMM 101 & 200 (with grades of “C” or better). 3 credits.

Communication Studies 382. Public Relations Cases. Provides an in-depth look at a wide variety of public relations challenges and opportunities that face public relations practitioners. Students examine actual case studies to evaluate the context, goals, strategies, and outcomes in each case. Particular attention is given to whether clients and/or their PR practitioners made ethical choices. Prerequisite:  COMM 280 (with grade of “C” or better). 3 credits.

Communication Studies 386. Public Relations Campaigns. Students learn phases and steps involved in creating a public relations campaign, including research, planning, budgets, scheduling, implementation and evaluation. Special attention is paid to primary research methods.  Students plan a campaign for an actual client. Prerequisite: COMM 280 (with grade of “C” or better). 3 credits.

Communication Studies 390. Directed or Independent Study Must be approved by the head of the department. Maybe repeated as 391. 1-18 credits.

Communication Studies 392. Internship in Communication Studies. A semester-long, on-the-job learning experience designed to apply the principles of communication studies. 1-18 credits.

Communication Studies 400. Communication Ethics. This course is a survey designed to provide an understanding of the ethical and philosophical framework of decision-making. We will examine contemporary and classic case studies from all areas of the communication discipline. Ethics are relevant in all communication arenas: interpersonal communication, organizational communication, mass communication, and related fields, and we shall try and understand the practice and relevance of ethical behavior in all these areas. Prerequisite: COMM 101 & 200 (with grades of “C” or better). 3 credits.

Communication Studies 410. Computer-mediated Communication. Theory, research, and practical application of new communication technologies. Explores the impact of various communication technologies on individuals and society. Students also are trained in the use of communication technologies in order to complete an applied project. 3 credits.

Communication Studies 420. Intercultural Communication. A study of intercultural communication in the classroom and business worlds, defining and identifying the different cultures at work in our society, exploring the problems resulting from poor intercultural communication, and finding ways to improve communication between differing cultures. 3 credits.

Communication Studies 443. Advanced Broadcast Production. The purpose of this course is to explore editorial issues, aesthetic principles and professional standards and practices of broadcast news, field producing and reporting. Students will learn advanced skills in producing, viewing, listening to, and analyzing videotapes and radio newscasts. Pre-requisites: COMM 220 & COMM 343 (with grade of “C” or better in each). 3 credits.

Communication Studies 460. Communication Research Methods. Explores communication research processes including philosophical underpinnings, qualitative and quantitative methods, and data analysis. Students learn to become competent researchers and critics of scholarship. 3 credits.

Communication Studies 461. Senior Seminar. A capstone course designed to help students prepare for commencement.  It is structured as a seminar/tutorial, culminating in the creation of an undergraduate thesis or equivalent project.  Pre-requisite: COMM 460 (with grade of “C” or better). 3 credits. 

Communication Studies 470. Gender and Communication. Study of advanced communication theories and research focusing on the relationships among gender identity and communication in the following communication contexts: organizations, interpersonal relationships, family, mass media and popular culture, education and health. 3 credits. 

Communication Studies 481. Crisis Communication. Introduces students to the study of crisis communication. The course addresses key issues including threat assessment, crisis plans, and strategies for handling crises when they occur. Pre-requisite: COMM 280 (with a grade of “C” or better). 3 credits.

Communication Studies 490. Directed or Independent Study. Must be approved by the head of the department. 1-18 credits.

Communication Studies 492. Communication Internship. Directed practicum of experiential learning in a professional setting. Students perform relevant task to the discipline and profession. An internship contract must be agreed upon by the professional supervisor, faculty advisor, and student. Prerequisite: Completion of 24 credits in Communication Studies with a minimum GPA of 2.5. 3 credits.

Communication Studies 495. Special Topics in Communication Studies. Selected topics in communication studies. The topics may vary from semester to semester. May be repeated for credit when topics change. 1-3 credits.

Communication Studies 498. Honors Research in Communication Studies. Students conduct research in communications studies under the direction of a faculty member and the Senior Honors Research Committee. May be repeated as 499. 3 credits.

  Internships

Lambda Pi Eta
(Honor Society)

Communication
Studies Club

 National
Communication
Association

PRSSA

AEJMC

International
Communication
Association

 

 

   
 
   
 

 Longwood University Communication Studies Program
  201 High Street, Farmville, Virginia, 23909
  434-395-2643

  commstudies@longwood.edu
 Site concept and some photography by Allison Hacker, Comm Studies '06