Master of Business Administration
in
Retail Management

The mission of the Master’s in Business Administration with a concentration in Retail Management is to provide a comprehensive education in career-advancing business administration skills needed to be successful as a manager/administrator of a retail business, including accounting, information technology, economics, human resource management, leadership and organizational behavior, retail operations management, strategic retail management, retail services and marketing, international retailing, buyer behavior, retail promotion and direct retailing methods.

 The mission will be accomplished by recruiting, educating, and graduating students who:

Ø      Develop knowledge and skills necessary for administrative level retail business management

Ø      Integrate academic knowledge into practical applied experiences

Ø      Demonstrate application of ethical retail business practices

Admission Criteria 

Ø      Bachelor’s degree from an accredited university

Ø      Admission score of 1100 or greater, with a minimum GMAT score of 470*.  Admission score is based on the following formula:  GMAT + GPA (200) ≥ 1100

Ø      Two recommendations attesting to the applicant’s potential to successfully complete graduate study

Ø      Official transcripts from all institutions of higher education attended

Ø      Typed personal essay (minimum 500 words) in which you discuss your reasons for seeking graduate education.  Include your career goals and how the graduate program in communication sciences and disorders would help to meet those goals, prior work/life experiences which relate to your interest in, and aptitude for, the graduate program for which you are applying; and your perception of your intellectual capability to successfully complete the graduate program

Ø      Minimum TOEFL score of 560 for individuals whose first language is not English 
 

Prerequisites 

An undergraduate degree from an accredited institution that includes the following courses:
      Principles of management
      Principles of marketing
      Statistics
      Principles of accounting (financial)
      Principles of accounting (managerial)
      Microeconomics
      Macroeconomics
      Principles of finance
                        or
      Successful completion of MANG 500 Introduction to Business (6 credits) **
       **Credits earned for MANG 500 (6 credits) will not count toward the 36 credit hours required for the degree.

   

Retail Management Curriculum Requirements:
Core Program: (24) Complete the following twenty-one course hours and three hours of field experience.
        ACCT 540 Managerial Accounting (3)                                           
        CIMS 570 Information Technology (3)
        ECON 509 Managerial Economics (3)                                         
        FINA 550 Financial Management (3)                                             
        MANG 564 Leadership, Group Dynamics, and Team Building (3)           
        MANG 575 Managing Data for Strategic Decision Making (3)
        MARK 588 Strategic Marketing:  Products and Services (3) 
        Field Experience:    
        MANG 693 Consulting Practicum (1-3)
        OR MARK 693 Consulting Practicum (1-3)
Concentration: (12) Retail Management
        MARK 683 Consumer Behavior and Research (3)
        MARK 685 Supply chain Management and Purchasing (3)
        MARK 697 Strategic Retail Management (3)
        Electives: (3) Select one or more for a total of three hours.
        MANG 662 Strategic Human Resources Management & Motivation (3)
        MANG 663 Services Operations Management (3)
        MANG 687 Entrepreneurship & Small Business Management (3)
        MANG 695 Special Topics (1-3)
        MARK 681 International Marketing & Retailing (3)
        MARK 687 Integrated Marketing Communications (3)
        MARK 695 Special Topics (1-3)
      
TOTAL REQUIRED CREDIT HOURS:  36 
                                                                              

Courses are offered in Richmond, Virginia at the Retail Merchants Association building on Monument Avenue as well as on the main campus in Farmville, Virginia.


Other concentrations available in Accounting and General Business. For information, CLICK HERE.

For more information contact  Dr. Kim McKeage, MBA Program Coordinator, College of Business & Economics, Hiner Building, Room 211-B, 434-395-2460, McKeagekk@longwood.edu, mailing address Longwood University, 201 High Street, Farmville, VA 23909.

Site Last Updated: 02-11-08

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