Graduate Catalog

General Information
Master of Business Administration - Retail Management
Master of Science - Communication Sciences & Disorders
Master of Science - Education
Master of Arts - English 
Master of Science - Sociology
Course Descriptions
Faculty
Catalog Home
Graduate Studies Home
Longwood University Home
Graduate Studies Site Map

Master of Business Administration - Retail Management

Dr. C. Mitchell Adrian, Chair and Program Coordinator
Department of Management, Marketing, CIMS, and Retailing
434.395.2832, adriancm@longwood.edu

Dr. William P. Brown, Chair
Department of Accounting, Economics, and Finance
434.395.2365, brownwp@longwood.edu

The major in Business Administration with a concentration in Retail Management begins offering courses in the fall of 2006 leading to the Master of Business Administration degree. The mission of the MBA in Retail Manage-ment is to provide a comprehensive education in career-advancing business administration skills needed to be successful as a manager/administrator of a retail business, including accounting, information technology, economics, human resource management, leadership and organizational behavior, retail operations management, strategic retail management, retail services and marketing, international retailing, buyer behavior, retail promotion and direct retailing methods. The mission will be accomplished by recruiting, educating, and graduating students who:

  • Develop knowledge and skills necessary for administrative level retail business management

  • Integrate academic knowledge into practical applied experiences

  • Demonstrate application of ethical retail business practices

ADMISSION

Applicants to this program must have an undergraduate degree from an accredited institution that includes the following prerequisite courses - Principles of Accounting (financial), Principles of Accounting (managerial), Principles of Finance, Principles of Management, Principles of Marketing, Macroeconomics, Microeconomics, and Statistics. Applicants who do not have these prerequisite courses may take MANG 500 – Introduction to Business (6 credits). Credits earned in this course will not count towards the 36 credit hours required for the degree.  In addition to the general admission requirements, applicants must have an admission score of 1100 or greater, with a minimum GMAT score of 470.  The admission score is based on the following formula:  GMAT + GPA (200) > 1100.  In special circumstances, the admission score may be replaced by the decision of the MBA Admissions Committee based upon applicant essay, personal interview and/or significant work experience.

BUSINESS ADMINISTRATION/RETAIL MANAGEMENT

PROGRAM REQUIREMENTS:

First Year
ACCT 540              Managerial Accounting (3)
CIMS 570               Information Technology (3)
ECON 509              Managerial Economics (3)
FINA 550               Financial Management (3)
MANG 565            Strategic Human Resources Management (3)
MARK 588            Retail Marketing / Services Marketing (3)

Second Year
MANG 660            Leadership and Organizational Behavior (3)
MANG 663            Retail Operations Management (3)
MARK 683            Buyer Behavior (3)
MARK 697            Strategic Retail Management (3) 
RETAIL MANAGEMENT ELECTIVE (3).  Select one course from the following:
MARK 681            International Retailing (3)
MARK 687            Retail Promotion (3)
MARK 688            E-Commerce & Other Direct Retailing Methods (3)
MARK 695            Special Topics (3)
RETAIL MANAGEMENT EXTERNAL EXPERIENCE (3). Select one course from the following:
MARK 611            Study Abroad (3)
MARK 690            Independent Study (3)
MARK 692            Retailing Internship (3)

TOTAL HOURS REQUIRED                36