Master of Business Administration - Retail Management

Dr. Cheryl L. Adkins, Chair
Department of Management, Marketing, Information Systems, and Retailing
434.395.2381, adkinscl@longwood.edu

Dr. William P. Brown, Chair
Department of Accounting, Economics, Finance, and Real Estate
434.395.2365, brownwp@longwood.edu

Dr. Linda B. Wright, Graduate Program Coordinator
434.395.2777, wrightlb@longwood.edu

The Master of Business Administration degree provides a comprehensive business education. This program furthers the mission of the Longwood University College of Business and Economics:

      v To prepare effective and successful business leaders by guiding students to develop their full potential.

This will be accomplished by recruiting, educating, and graduating graduate students who:

      v Develop knowledge and skills necessary for administrative level business management.

      v Integrate academic knowledge into practical applied experiences.

      v Demonstrate application of ethical business practices.

Students can pursue their own business interests by choosing among three concentrations:  Accounting, General Business, and Retail Management.

ADMISSION CRITERIA

      •   Bachelor’s degree from a regionally accredited university.

      •   GMAT with a minimum score of 470

      •   Admission score of 1100 or greater.  Admission score is based on the following formula:

          GMAT + GPA (200) ³ 1100.*

      •   Minimum TOEFL score of 560 for individuals whose first language is not English.

MBA applications are evaluated on the undergraduate GPA, GPA for any completed graduate course work, GMAT score, personal essay, recommendations, and other materials submitted as part of the MBA application packet. To jumpstart the program, students may take Longwood MBA courses during the application process.  No more than nine Longwood non-degree graduate hours may be counted towards the MBA degree program. Students are expected to apply to a Longwood graduate program prior to enrolling in classes, but at the latest, all application materials should be received before the completion of six hours.
      Applicants who have not completed undergraduate principles level courses in financial accounting, managerial accounting, finance, management, marketing, macroeconomics, microeconomics, and statistics may take MANG 500, Introduction to Business(6 credits). Credits earned in this course will not count towards the 36 credit hours required for the degree.

* The admission formula score criteria may be reevaluated in special circumstances and the admission decision can be made by the MBA Advisory Council based upon applicant essay, personal interview, significant work experience, and other relevant information.

PROGRAM REQUIREMENTS:

CORE PROGRAM:      (24) Complete the following twenty-one course hours and three hours of field experience.

ACCT 540              Managerial Accounting (3)
CIMS 570               Information Technology (3)
ECON 509              Managerial Economics (3)
FINA 550               Financial Management (3)
MANG 564            Leadership, Group Dynamics, and Team Building (3)
MANG 575            Managing Data for Strategic Decision Making (3)
MARK 588            Strategic Marketing: Products and Services (3)
FIELD EXPERIENCE: Complete three (3) hours in the field of concentration.
Accounting Concentration:
ACCT 693              Consulting Practicum (1-3)
General Business Concentration:
ACCT 693              Consulting Practicum (1-3)
OR MANG 693     Consulting Practicum (1-3)
OR MARK 693     Consulting Practicum (1-3)
Retail Management Concentration:
MANG 693            Consulting Practicum (1-3)
OR MARK 693     Consulting Practicum (1-3)

CONCENTRATIONS:  (12) Select one concentration and complete twelve hours.
Accounting Concentration
REQUIRED: (9)
ACCT 640              Financial Statement Analysis (3)
ACCT 643              Advanced Auditing (3)
ACCT 672              Accounting Information and Control Systems (3)
ELECTIVE: (3) Select one or more for a total of three hours.*
ACCT 644              Tax Research and Planning (3)
ACCT 675              Forensic Accounting (3)
ACCT 685              Decision Making within the Legal and Ethical Environment (3)
ACCT 695              Special topics (1-3)
General Business Concentration
REQUIRED: (3)
MANG 697            Strategic Management and Business Policy (3)
ELECTIVES: (9) Select three or more for a total of nine hours.*
ACCT 640              Financial Statement Analysis (3)
ACCT 685              Decision making within the Legal and Ethical Environment (3)
ACCT 695              Special Topics (1-3)
CIMS 695               Special Topics (1-3)
ECON 695              Special Topics (1-3)
FINA 695               Special Topics (1-3)
FINA 697               Cases in Finance (3)
MANG 662            Strategic Human Resources Management and Motivation (3)
MANG 687            Entrepreneurship and Small Business Management (3)
MANG 695            Special Topics (1-3)
MARK 685            Supply chain Management and Purchasing (3)
MARK 687            Integrated Marketing Communications (3)
MARK 695            Special Topics (1-3)
Retail Management Concentration
REQUIRED: (9)
MARK 683            Consumer Behavior and Research (3)
MARK 685            Supply Chain Management and Purchasing (3)
MARK 697            Strategic Retail Management (3)
ELECTIVES (3)     Select one or more for a total of three hours.*
MANG 662            Strategic Human Resources Management and Motivation (3)
MANG 663            Services Operations Management (3)
MANG 687            Entrepreneurship and Small Business Management (3)
MANG 695            Special Topics (1-3)
MARK 681            International Marketing and Retailing (3)
MARK 687            Integrated Marketing Communications (3)
MARK 695            Special Topics (3) 

*or any MBA course at the 600-level with the permission of the MBA coordinator and the appropriate department chair.

TOTAL HOURS REQUIRED                36