Longwood College Director of Athletics Don Lemish unveiled a new athletics logo for the College October 7 in front of an Oktoberfest audience on the Lankford Mall. The new logo (pictured above) replaces an old logo that has been used since 1982.
President Patricia P. Cormier and Director of Athletics Don Lemish unveil a new athletics logo for the College October 7 in front of an Oktoberfest audience.
The new logo features a medieval figure on horseback with a raised jousting pole. The logo is designed in a semi-circle with the bold scripted word "Lancers" incorporated into the figure and horse. The icon represents competition and presents an image of forward movement, according to Lemish. The new logo was designed and drawn by a professional sports logo artist in Oklahoma commissioned by the athletic department.
"Nine different variations were first presented to us," said Lemish. "We took the best of each of the things we liked and had them incorporated into the final design. It was important that the final logo represent the quality and progressiveness of the institution and athletics. It needed to have strength and movement while being somewhat simplistic. Very importantly, it had to have marketability as an identifier of Longwood College intercollegiate sports."
Although the new logo will be used with various options, Lemish pointed out that the logo is a registered trademark of Longwood College athletics and cannot be reproduced without permission. "Its use on apparel and merchandise will be licensed by the College," explained Lemish.
Approved uses of the logo include substitution of a sport name in place of "Longwood College" under the "Lancers" script. Also, the logo may be printed in one-color blue or black; blue, silver, and brown; or in four-color process.
"With the unveiling, we phased-out use of other athletic logos on uniforms and warm-ups," added Lemish. "Old logos were retired immediately and all newly printed materials display only the new trademarked logo."
The project began last year as part of an overall re-design of the Longwood College image. According to Lemish, "We first engaged in this project as the College was creating a new identity program for the College. The design firm working with the College in 1999 suggested that we seek assistance from someone specializing in athletic mascots and logos. With the approval of President Cormier and our public relations office, we engaged the Oklahoma company to work with us."
"I think the final product speaks for itself and will be a positive symbol in the marketing of Longwood College athletics."
Sports Information Director