Although
the new logo will be used with various options, Lemish pointed out
that the logo is a registered trademark of Longwood College athletics
and cannot be reproduced without permission. "Its use on apparel
and merchandise will be licensed by the College," explained Lemish.
Approved
uses of the logo include substitution of a sport name in place of
"Longwood College" under the "Lancers" script. Also, the logo may
be printed in one-color blue or black; blue, silver, and brown;
or in four-color process.
"With
the unveiling, we phased-out use of other athletic logos on uniforms
and warm-ups," added Lemish. "Old
logos were retired immediately and all newly printed materials display
only the new trademarked logo."
The
project began last year as part of an overall re-design of
the Longwood College image. According to Lemish, "We
first engaged in this project as the College was creating a new
identity program for the College. The design firm working with the
College in 1999 suggested that we seek assistance from someone specializing
in athletic mascots and logos. With the approval of President Cormier
and our public relations office, we engaged the Oklahoma company
to work with us."
