1

1/16 – 1/27/07

Overview of Marketing & Marketing Strategy

Ch 1, 2, 4, selections from Ch. 22 &  App A

2

1/28 – 2/8/07

Understanding Buyers & Markets

Ch 5, 6 & 7

3

2/9 – 2/20/07

Targeting Marketing Opportunities

Ch 3, 8 & 9

4

2/21 – 3/4/07

Product Strategy

Ch 10, 11, 12 & selection from Ch 7

5

3/5/ – 3/10/07

Place Strategy

Ch 15, 16, 17 & selection from Ch 7

3/11 – 3/17/07

Spring Break

3/5/ – 3/10/07

Place Strategy (cont.)

Ch 15, 16, 17 & selection from Ch 7

6

3/24 – 4/4/07

Price Strategy

Ch 13, 14, App B & selection from Ch 7

7

4/5– 4/16/07

Promotion Strategy

Ch 18, 19 & 20 & selection from Ch 7

8

4/17 – 4/28/07

Marketing in the Information Age

Ch 21 & selections from Ch 22

Sa 4/28/07

Last day to turn in work for credit