II. Informational Social Influence
A.
Definition
B.
When will people conform to informational social influence?
1. When the situation is ambiguous
2. When the situation is a crisis
3. When others are experts
III. Normative Social Influence
A.
Definition
B.
When will people conform to normative social influence?
1. When group size is 3-5
2. When the group is important
3. When the group is unanimous
IV. Obedience to Authority
A.
Milgram's Experiment(s)
B.
Why so much conformity?