II. Observational Methods
A. Participant
and Non participant Observer
B. Archival
or Content Analysis
C. Interviews
D. Limits
of Observational Methods In General
III. Correlational Method
A. Surveys
B. General
Limits of Correlational Method: Cannot Establish Causation
IV. Experimental Method: Establishing Causation
A. Independent
and Dependent Variables
B. Experimental
Grouping
C. Operationalization
D. Internal
Validity
E. External
Validity
V. The Basic Dilemma of The Social Psychologist
VI. Ethical Issues in Social Psychology
A. No
Psychological or Emotional Harm to Subjects
B. Obtain
Voluntary Informed Consent from Subjects
C. Anonymity
and Confidentiality Must Be Protected
D. Avoid
Deception
E. Obtain
Approval of Project from Institutional Review Board (IRB)
F. Disseminate
Results Carefully