Hua Meng
Associate Professor of Marketing and Program Coordinator for BSBA

Hua (Meg) Meng is an Assistant Professor in the department of Marketing, College of Business and Economics. She joined Longwood University in 2016. Meng investigates issues related to sensory marketing with the focus on scent marketing, brand personality, new product development, and fashion marketing. Her teaching interests include consumer behavior, advertising and promotion management, international marketing, and strategic marketing management.

Education

Ph.D., Marketing, Kent State University
MBA, Indiana University of Pennsylvania
MA, American Literature, Sichuan University, China
BA, English, Sichuan University, China

Publication

Zamudio, Cesar & Meng, Meg. (2015) Which Modeling Scholars Get Promoted, and How Fast? Customer Needs and Solutions 2(1), 91-104.