College admissions materials are one of the most important communication tools in attracting and enrolling new students. Longwood recently received confirmation that its portfolio rises to the top of the heap—even when judged against schools that are five times as large.
Produced by the University Marketing and Communications office, several of Longwood’s primary admissions publications were recognized for their outstanding quality in print design and editorial excellence by the Council for Advancement and Support of Education (CASE) District III.
Longwood received a second-place Award of Excellence in the Recruitment Publication Series category of CASE III’s annual awards program. Longwood was one of only three schools recognized in the category: Georgia State University was awarded the Grand Award, and the University of South Carolina won Special Merit. CASE District III includes colleges and universities in Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and Virginia.
“Historically, this is a highly competitive category, and it is an honor that our work was recognized, especially considering we were competing against much larger institutions,” said Sabrina Brown, assistant vice president for marketing communications. “This award is shared by our talented staff and freelance graphic designer Rachael Davis, and is a reflection of our belief in the transformative power of a Longwood education and in the university’s mission of creating citizen leaders.”
The purpose of admissions materials is to attract students who are a good fit for the Longwood experience by creatively and accurately communicating a school’s brand. For Longwood, that’s a friendly, accessible environment where faculty and staff care about and actively assist students in being successful.
The items submitted for the awards judging included a customized packet of materials for accepted students as well as three other printed pieces that admissions counselors take on the road when visiting high schools and college fairs. Those three pieces were titled “What Does a Longwood Lancer Look Like?,” “10 Things our Students Want You to Know about Longwood” and “Just the Facts.”
“We tested our materials for effectiveness with prospective students visiting campus,” Brown said. “This CASE recognition is further evidence that our materials work and that they measure up to some of the best schools in the Southeast.”
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