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Business Administration
Students seeking a Bachelor of Science in Business Administration (BSBA) degree pursue a general course of business study that includes studying core courses in the functional areas of business.
Students earning the BSBA degree must take a minimum of 50 percent of the total business hours at Longwood. For the purpose of assessing the quality of the program, graduating seniors will be tested on their general knowledge of business.
Students also gain in-depth business knowledge by concentrating in one of nine areas of business. Students must declare a concentration prior to registering for the second semester of their junior year.
Concentration Areas
Students pursuing a Bachelor of Science in Business Administration degree (BSBA) must concentrate in one of the following nine areas:
Accounting
Students concentrating in accounting take courses that provide both technical instruction and a managerial perspective relevant to a career in accounting. The accounting concentration is designed to prepare students to be professional accountants in industry, government, or public practice. Students who complete the requirements for a concentration in accounting meet the specified content requirements to take the Virginia Certified Public Accountant examination. However, students taking the exam after July 1, 2006, will need a total of 150 credit hours to sit for the exam. A five-year BSBA and MBA program is available for students who want to graduate with 150 credit hours.
Business Education
The business education concentration is a joint program between the College of Education and Human Services and the College of Business & Economics. This program of study provides students with practical experience both in business and education. Students completing this concentration are qualified to teach business courses at the middle and secondary level as well as pursue a career in the business world. Additionally, students may elect to complete the marketing education endorsement to be licensed to teach marketing at the secondary level. Students are subject to the teaching licensure requirements listed under the College of Education & Human Services.
Economics
Economic logic underlies all business decisions and all government policies. A goal of the economics concentration is to teach students how to think critically about a situation and analyze its implications. Emphasis is placed on exposing students to important consumer, business, government and international situations. Graduates with a background in economics are hired by government and industry. In addition, a concentration in economics is a traditional education for students wishing to enter law school.
Finance
The finance concentration prepares students to make financial assessments and managerial decisions as well as plan and supervise financial activities for businesses and clients. Financial managers must be knowledgeable in a wide variety of fields, including capital budgeting, investments, capital markets, financial institutions, and emerging financial instruments. The finance curriculum provides background in these areas.
Management
The management concentration explores the relationship of behavioral and quantitative management techniques in the application of human resources, production processes, and organizational development. This curriculum provides students with skills in communication and critical thinking leading to management careers in any organization. In addition, the management skills of planning, directing, motivating, and controlling are essential for achieving organizational goals. The management concentration provides a strong foundation for future graduate study in business.
Management Information Systems & Assurance (MISA)
The MISA concentration is designed to prepare students to plan, design, engineer, and implement networks and information systems in a modern computer environment. Students learn how to manage information technologies and exploit their full potential. The concentration prepares students for a career in a variety of organizations ranging from the end users to the creators of information technology.
Marketing
Careers in advertising, buying, selling, logistics, product management, international marketing, and marketing research are only a few of the fields available to students concentrating in marketing. This concentration is designed to prepare students for managerial positions in these fields. The curriculum includes not-for-profit, governmental, and international applications of marketing knowledge. Classroom knowledge, internship opportunities, and involvement of students in business organizations are integral components of the marketing concentration.
Real Estate
This concentration prepares students for a career as a professional in the Real Estate field. Students completing this concentration will be prepared to enter the areas of real estate investment, mortgage banking, property management, sales, appraisal, and development. The Principles of Real Estate (FINA 453) and Real Estate Appraisal (FINA 454) courses have been approved by the state of Virginia as preparation for the licensure exams.
Retailing
The retailing concentration provides students with background and skills leading to careers in retail management. Students with a serious interest in retailing who wish to enter the retail environment at the upper store level or regional level will benefit from the extensive and directed educational experience of this concentration. The curriculum provides a strong foundation in management, marketing, and retailing subject matters.
Undecided
Students pursuing a major in Business Administration who have not selected a concentration can take the general education requirements and the pre-core business requirements during their first two years at Longwood. They must declare a concentration by their junior year.
Minor in Business Administration
The College of Business and Economics offers a minor in Business Administration.
To be admitted to the Business Administration minor, students must earn at least a 2.33 cumulative GPA and complete ACCT 240 & 242 and ECON 217 & 218 with at least a 2.33 minor GPA. Students should apply for admission to the Business Administration minor during the semester in which they meet the admission requirements (October 1 for fall semester and March 1 for spring semester).
Students must complete the following requirements:
Business Administration/21 credits
ACCT 240 Principles of Accounting I/3 credits
ACCT 242 Principles of Accounting II/3 credits
ECON 217 Principles of Economics (Micro Emphasis)/3 credits
ECON 218 Principles of Economics (Macro Emphasis)/3 credits
FINA 350* Principles of Finance/3 credits
MANG 360** Principles of Management/3 credits
MARK 380*** Principles of Marketing/3 credits
* Prerequisites to FINA 350: ACCT 242; MISA 170; ECON 217 & 218; and one of the following:
MANG 275, MATH 171, or MATH 271.
** Prerequisite to MANG 360: PSYC 101 or SOCL 101 or 102.
***Prerequisites to MARK 380: ECON 217 & ACCT 242.
Undergraduate Catalog
For more information take a look at the College of Business & Economics Undergraduate Catalog (pdf)
