MARK295. Special Topics
Selected topics in marketing. The topics may vary from semester to semester. May be repeated for credit when topics change. Prerequisite: Permission of instructor. 1-3 credits.
MARK380. Principles of Marketing
An introduction to the functions of marketing in our economy with particular attention to the influence of social, economic, ethical, legal, and technological forces on marketing activities. Problems and policies involved in the marketing of goods and services. Prerequisite: ACCT 240. 3 credits.
MARK381. Marketing Research
An application of scientific research methodology to marketing problems. The systematic gathering, recording, processing, and analyzing of marketing data are applied to studies of market structure, market segmentation, positioning, concept and product testing, name and package testing, advertising pre-testing and tracking, and test marketing. Students will complete an individual research project. Prerequisite: MARK 380 and MATH 171 or other approved statistics course. 3 credits.
MARK382. Prof Selling & Sales Frc Mngmt
This class will focus on the fundamental principles of personal selling. Topics include the economic problems connected with personal selling, an analysis of products and markets, the interview and the selling process, and building relationships and goodwill. The class will also focus on a strategic approach to the process of planning, organizing, directing, and controlling the activities of the sale force. Prerequisite: MARK 380. 3 credits.
MARK383. Consumer Behavior
A study of consumer purchasing behavior and the environmental factors that affect that behavior. Cultural, social, and psychological determinants of consumer behavior are examined. The implications of these determinants for market segmentation and marketing strategy are stressed. Prerequisite: MARK 380. 3 credits.
MARK387. Principles of Retailing
Study of the marketing role of retailing in the economy. Special emphasis will be placed on careers in retailing, retail market segmentation, location theory, buying, pricing, and promotion in the retail industry. Prerequisite: MARK 380. 3 credits.
MARK390. Directed or Independent Study
Must be approved by the head of the department. May be repeated as 391. 1-18 credits.
MARK480. Integrated Marketing Comms
Integrated Marketing Communication. This course addresses the principles underlying the use of multiple promotional tools in a unified way so that a synergetic communications effect is created. Topics include advertising and other brand promotion methods as well as the use of various media to convey the brand message. Prerequisite: MARK 380. 3 credits.
MARK481. International Business
A study of successful business practices in the global marketplace. Areas of coverage include: levels of international involvement, organizational behavior across cultures, the environment of global marketing, identifying global opportunities, and international market planning and strategy. Prerequisite: MARK 380 and MANG 360. 3 credits.
MARK482. Marketing Strategy
Policymaking and operating decisions of the marketing manager and tools available to aid in solving marketing problems. Prerequisites: FINA 350, MANG 360, MARK 381, MARK 383, plus senior standing. 3 credits.
MARK484. New Product Marketing
This course focuses on the marketing of new products, including strategy, planning, analysis, and implementation. Of interest are the concepts and tools to be used in successful development and marketing of new products. Specific decisions to understand include: product policy formulation, the selection of product market strategies, and new product development process. Prerequisite: MARK 380. 3 credits.
MARK485. Internet Marketing
This course is an introductory course to marketing on the Internet. It examines the use of the internet as a unique channel for marketing to consumers and businesses. Specifically, we will look at issues such as online consumer behavior, network effects, online branding and traffic building, personalized marketing, and online marketing research. Pre-requisites: MARK 380 or Permission of Instructor. 3 credits.
MARK490. Independent Study: Marketing
Advanced topics in marketing. An individually designed course that allows the student to pursue advanced topics in specific marketing areas. Prerequisites: Senior standing and permission of instructor. 1-3 credits.
MARK492. Internship:Marketing
An on-the-job learning experience designed to give students an opportunity to apply their technical and professional skills and to observe organizations in action. Prerequisites: Cumulative and major GPA of 2.33 or greater, 60 credits, declared business or economics major, a declared concentration, MARK 380 and MANG 391, and permission of internship director. 2-3 credits per internship placement; limited to a maximum of 6 credits.
MARK495. Special Topics:Marketing
Selected topics in marketing. The topics may vary from semester to semester. May be repeated for credit when topics change. Prerequisite: Permission of instructor. 1-3 credits.
MARK498. Senior Thesis in Marketing
Students conduct an in-depth project in marketing under the direction of a faculty member and the Longwood Senior Thesis Committee. May be repeated as 499. 3 credits.
MARK499. Senior Thesis in Marketing
Students conduct an in-depth project in marketing under the direction of a faculty member and the Longwood Senior Thesis Committee. 3 credits.
