The Division of Strategic Operations focuses on developing and maintaining strong relationships with prospective students as they evolve into current students, graduates and then active alumni.

Strategic Operations accomplishes its goals not only through caring, one-on-one interactions but also through the careful analysis and application of data and state-of-the-art information technology systems.

University Marketing and Communications, a unit of Strategic Operations, supports the Longwood University Strategic Plan through the development and implementation of a comprehensive, integrated marketing and communications plan that positions the University in a positive and proactive manner.